Copyright [C] 2003 Shahnaz Rauf, www.snzeport.com

What do I sell? This is a very critical question that I get asked very often. Yes there are loads of people out there who have obtained all right online marketing tools, they have learned all concepts and techniques of online marketing, yet they don`t know what to sell. Yes they keep shuffling along from program to program hoping to strike it rich somewhere. They loose a lot of money along way to ultimately get disillusioned.

Now If you plan to operate on internet, your first and foremost product should be yourself.

Yes, you are your own product. You need to sell yourself to develop trust and credibility – basic elements for any sales process. To do so you need to develop your own mailing list. This is not just a list of email addresses, this is a highly responsive list of followers who trust and respect you to core.

Once you have got such a killer list, you may proceed to

- Recommend other People`s tried and tested quality products and earn through affiliate commissions.

- You can sell advertising space in your newsletter.

- Or you may even convert your list into a paid membership site or a monthly subscription based list.

- And ultimately Develop your own product line.

Of course there are people earning incredible fortunes just by selling other peoples products, but such top affiliates are really few and far between, countable on your fingers – they also usually have huge lists with a trusted set of followers.

But to reach ultimate bliss in marketing you need to develop your own product line. Here big question is

How do you come up with your own killer product line? here is basic procedure:

1. Define What you really want to do

Here your own interest or what you really want to do is important. You may not be able to attain any great heights without that spark of passion driving you along. Also you do not want to get stuck in another dead end project where even getting started becomes a big challenge. So all defining question is What do you enjoy doing? Or rather,

What can you do effortlessly without taxing yourself too much – work on your strengths and weaknesses, which ones can you polish up to use successfully.

Once you have sorted out your own inner turmoil and discovered what you really want to do, you have got your niche category or boundaries of operation. Next you need to proceed with equally important second step:

2. What do people want?

Don't they? Haven't they?

Not exactly. I am telling you because I should know. I too am a trader. I get same prices, presumably, as Amazon from publishing houses. They may even get a bigger discount from me becuase they buy in bulk for their thousands of customers. So how can I charge less than me?

Is it because they add apostage charge of around £3 to all orders under around £39? Most paperback books are around £6.99. If you look at Amazon's description of book it may say "Our price £5.59. You save 20%". You are then invited to "buy now".