What Do I Need A Media Kit For?Written by Ana Ventura
If you've ever wandered around a company's web page in search for an address to send a press release or article off to, chances are you've stumbled across elusive Media Kit link. "What's a media kit?" you might ask. Good question.
A media kit is a kind of prepackaged PR tool that most large corporations use, but that can come in handy for small businesses as well. The materials within a media kit are standardized, prewritten documents that can be printed up or pulled out of a file for those inquiries that happen along when you least expect it.
There are a few essential items that should be included in your media kit: media kit cover, a set of press releases about many aspects of company (including individual products), short biographies of key individuals, copies of articles, photos, and some types of product literature, such a data sheets or brochures. You can put whatever else you think is relevent, but these are some of most common items.
A media kit cover is really just a pocketed folder for you to put rest of information inside of. However, it is generally a glossy, colorful folder with your company name or logo printed on front. Embossing logo is another effect that can be a great attention grabber. The standard size for media kit cover is 9" by 12", so that 8 1/2 by 11 inch documents can easily be stored inside.
Your media kit should include more than one press release. One should be focused on company's background, providing an overview of history, accomplishments, markets, products and services offered. Don't overly dramatize your story. Most editors will only use information found here as a reference for articles written about other aspects of your company. You should also include a press release for each individual product that you market, unless you produce an abundance of different items. In which case, three or four of your main products should get individual releases. If you think it's necessary, a combination release can be written about others.
It's almost too good to be trueWritten by Dennis Williams II
As if you thought it could'nt get any better than Direct Mail Advertising. Along came "solo ads", or "exclusive ad mailings". Your ad alone, by itself, sent to all those recipients. The mere thought of it concluded same with so many people: this is it, my website is going to blow up, im going to be RICH. So why are there so many disappointments?
Simple, caught up in "high" of forthcoming success few come to realize, or understand, how system works. This article sum's up process, hopefully giving you a better understanding of what to expect with your solo ad. Kind of like a tutorial.
Overall, there are 3 factors you will want to understand when calculating results of your solo advertisement.
Understand these 3 basics:
1. What to expect. 2. What an ad copy should be. 3. The whole process.
1. What to expect:
"OK there's 40,000 subscribers, my product/service is $29, if i bring in just a 3% response, thats 1,200 responses or $34,800!!" Sound familiar?
Not everyone is a pending order.
The biggest thing to understand here is that every existing recipient isnt on standby waiting to decide whether or not he or she wants to buy. In a perfect world, yes. But in our's, no. Some subscriber's delete-on-contact, others are no longer checking that mailbox, and most just wont read through mail.
The best thing to remember is that there are so many factors that contribute to fact that your ad is not going to sit in a solid XX,XXX amount of viewers. Undeliverable addresses, duplicate addresses, fabricated subscriber lists, and majority of subscribers who will delete an ad as soon as they see it, just to name a few.
Expect profitable results, but dont expect that brand new car, your son's college tuition, or that island vacation. So what do you do?