What DO You Need to Build a Successful Internet-Based Home Business? Written by Lynne Homewood
What DO you need to build a successful Internet-based Home Business? I am asked that question almost every day. Obviously, MANY people would love to make some money with their computer, but they have no idea HOW! What's worse, they often try and just end up losing money due to either their own lack of experience or fact that there are just so many scams out there built to make 'The Company' money not YOU!The most important part of an Internet-based business is your website. It is your salesman, your image builder, first, and possibly ONLY, contact you will have with your potential customers and clients. Therefore, you want a very professional-looking site and that means no misspelled words, no bad grammar, no clashing colors, and an easy-to-read layout. You also want to make sure you have a webpage that loads quickly (too slow and many visitors will leave before they even see it) and that usually means go easy on graphics. If you've been on Internet/Home Business scene for any length of time at all, you've no doubt heard that "the money is in list", you MUST have your OWN mailing list to succeed. In order to build your own list you need a lead-capture system. The best lead-capture systems generally employ a relatively short webpage, offering something free, in return for a visitor's name and email address, while visitor agrees to receive email from webpage owner. If this system is tied into an autoresponder, all better: statistics tell us that most people view an ad or are exposed to a product at least 7 times before they decide to buy. An autoresponder allows you to send a series of messages, providing that repeat exposure automatically. A great advertising plan is also essential to a successful business, online or off. We are extremely fortunate that there are quite a number of cheap (and even free) Internet-based advertising systems and strategies that actually work. The trick online, even more than in 'real' world, is VOLUME. Great copy-writing is also crucial: an ad (especially a headline) that stands out can bring an incredible click-thru ratio. Pair that with riveting web-copy and you've got a winner! Since most people start a Home Business in their spare time, and work a 'regular' job as well, automation is also key to a successful business. A home business that requires you to spend hours on phone, selling, recruiting, training, conferencing, etc. can be difficult, even impossible, for average person. Further, most people do not enjoy this type of work, and it can be a real drain on your time, as well as your emotions, dealing with dreaded 'rejection factor'. People who start an Internet-based business, or who want to "make money with their computer", expect to use their computer to do a lot of work for them, and rightly so. An Internet-based business, especially, should be as automated as possible. Automation is really ONLY way a person can build a SUCCESSFUL business in a reasonably short amount of time.
| | It Makes Sense to Add AdSense to Your BlogWritten by Sanjay Johari
Google AdSense is easy to install on a web page or blog and constitutes additional source of income without spending anything. You have to apply on-line for Google AdSense Program and generally approval comes from Google within two days. Those having AdWord account can use AdWord e-mail address and password for AdSense account also. After acceptance of application, Google confirms creation of your Adsense account thru e-mail. You get a code for AdSense text ads and another code for AdSense search. These codes are to be installed on web page or blog and within minutes page will start displaying ads from Google, and a Google search bar. AdSense is available in dozen languages worldwide. The code for AdSense can be placed on any of your web pages. I think placing it on your blog will give you distinct advantage because blogs have several points in their favor. They are easily indexed by search engines. Recently two of my simple blogs were indexed by Google within 2-3 days of submission of URL's which I think is quite fast. With Yahoo! it is even easier - just add URL of your blog to your My Yahoo page and Yahoo! will start accessing it immediately. GoogleAlert is a free tool that can be used to know when your blog is indexed by Google. You can have your blog up and running in minutes free of cost from several sites that provide this service. I personally use blogger.com. With blogs you do not need to worry about designing websites, registering domain name or hiring web site hosting service. You simply write your content on blog and it is ready for publication. An excellent article by John Taylor on creating blog is re-published here: http://sanjay-j.com/art1ab33.html With AdSense wide range of options is available - number of ads for display, shape and size of display, color schemes. More than 200 colors are available from which you can choose color for border, background and text. 24 pre-set color palettes are readily available; in addition you can have your own custom-palette to match with appearance of your web page. Similarly, color schemes are available for Google search bar.
|
