Managing Subscriber addresses: At
top of your email message you see header, where you insert addresses and a subject heading. It all looks simple enough, but there are some tricks and tips you should know, and one very important warning. Let’s start with that warning:In addressing your newsletter, do not put subscriber names or email addresses in TO or CC (Carbon Copy) field. Addresses in either of these fields are visible to all recipients. And, if you have one unscrupulous person on your list, that person could start sending spam to rest of list.
Always put subscriber addresses in BCC (Blind Carbon Copy) field, where no one but you will see their addresses. This is very important in retaining their confidence. In fact, this might now be single most important point to remember if you send an email message to any group.
So, to whom should newsletter be addressed? Probably yourself. You can use your regular address, or set up a special address for newsletter only. One other thought: use CC field as a place to put name of someone who wants to make their address known. For example, if you include a special offer by a third party in newsletter, you can CC that third party, and as a result provide a backup email address.
Subject line: Make this line as strong as possible. It’s hook that encourages reader to scroll down page to your article(s). Try looking through subject lines of newsletters you now receive, and see what works for you.
