1. Write articles that provide your readers with a list of tips.
Depending on topics your ezine covers, your tips could be on customer service, autoresponders, or you could provide your subscribers with a list of tips that help them to increase their sales or market their businesses more successfully.
You could also provide your readers with a list of your top tips on a specific subject such as "Top 7 Ways To Promote Your Website" or "Top Ten Ways To Promote Your Ezine."
2. Write "how to" articles.
This type of article shows your reader step by step how to reach an objective such as how to write effective ad copy, get repeat traffic, or how to write effective metatags.
3. Publish interviews.
Contact experts on topic your ezine covers and request interviews. Most people will agree as it provides them with promotion of their businesses at no cost. Publish your interviews in article format or use popular Q&A formula.
4. Write articles that focus on a current hot topic, trend or that are "seasonal" in nature such as how to increase sales during holidays.
5. Provide polls for your subscribers to partake in.
Publishing polls will help you to increase number of people that read your ezine because your subscribers will be interested in seeing results.
Your polls can also be used to help you decide on changes in your content, publishing schedule, or to decide on new things to add to your ezine.
6. Provide your subscribers with resources related to your ezine's topic such as places to promote their businesses, ezines, etc.,