When I first used them in my sales letter I increased response rate by 257% overnight! You can use them not only in your sales letter but also in your ads, headlines, and even newsletter.

Trigger #1: Reason Why

Tell people WHY you're doing something. Don't be a mystery for your customers. People are more likely to buy from an ordinary person they know something about.

Are you giving 25% discount on your product? Give people honest reason why. Are you limiting number of products you want to sell? Tell people why.

If you tell your visitors about reasons of doing something they will be more likely to trust you and to buy from you.

Trigger #2: Specifics

Tell specifics. "How I made $1,057 in a week" sounds more believable than "How I made $1,000 in a week".

People are sceptic. If you include specifics people will be more likely to believe you.

If you state a fact, make it specific. General numbers never sounded plausible.

Trigger #3: Curiosity

We all are extremely curious. We want to know answers to our questions. Tell people not to open this email and they will open it. Because they want to know what's inside.

Headlines like "Discover hidden secret of free ezine advertising" are always producing great results. You immediately want to know "What secret?".

Curiosity trigger is a great way to get your email opened. It also works great in ads and in articles. Like title of this article: "What Are 7 Psychological Triggers That Make People Buy?" :)

Having noticed that there always seemed to be many stray cats and dogs in his neighborhood, it occurred to a clever pet shop owner that he could use cheap animal collars and attach an advertising message to those potential 24 hour, walking "billboards".