What About your Intellectual Property Rights?

Written by Susan Dunn, marketing coach


Intellectual property on and offrepparttar Internet is a growing field and you need to keep up withrepparttar 104784 legalities. Here are 10 things you need to know:

1. Check with your attorney, because it’s confusing. Even being a certified paralegal, I find intellectual property law daunting.

2.According torepparttar 104785 Cornell Law School Legal Institute website (http://www.law.cornell.edu/ ), “under current law, works are covered whether or not a copyright is attached and whether or notrepparttar 104786 work is registered.” (This means registered withrepparttar 104787 US Copyright Office.)

3.HOWEVER,repparttar 104788 American Intellectual Property Lawyers Association [AIPLA] saysrepparttar 104789 “registration … is not required for existence of copyright; however, it is a prerequisite to a lawsuit for copyright infringement and to certain legal remedies.” [Source: http://www.aipla.org/Content/ContentGroups/Publications1/Publications_available_for_viewing1/What_is_a_Patent_and_Trademark.htm ] They recommend you have a specialist draftrepparttar 104790 document.

4. Does that mean you should get one? Is a © of any use if it doesn’t allow you “remedies”? I refer clients to an attorney.

5.To get an official copyright, you can apply directly torepparttar 104791 US Copyright office - http://www.copyright.gov/register .

Here is another resource that explainsrepparttar 104792 process: http://www.lawgirl.com/registration.shtml 6.Here are some ofrepparttar 104793 things they list as capable of being copyrighted:

You Can’t Make Smart Marketing Decisions Without This Data

Written by Susan Dunn, MA, marketing coach


Whatever your business or service, if you want to succeed, you must understand your website. When you have a clear picture of who comes there, when, why and how, you can make smarter marketing decisions.

Only with this kind of information can you decide where best to spend your dollars and what changes to make to your website to increase both traffic and purchases.

With a web tracking system you can find out things like this:

·Number of page views and unique visitors your web site gets on an hourly, daily or monthly basis

·Get a live count of who’s on your site at any given moment

·See which or your pages is most popular

·You’ll love this one – raw data captured from visitors containing date and time, their IP address and what webpage sent them to yours

·What search engine they’re using

·What keywords they’re entering to get to your website

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