"Over 50 high-demand quality products with master reseller rights. Package price is just $47. Some products on package alone sell for $47. Sell just one product and make your investment back. All you need to start selling is just putting your own order link in professionally designed order-pulling webpages we provide."

With this kind of bait, I bet you’ll surely bite it if you are in a similar situation as I was then. I want you to see an active current advertisement for reseller rights that goes similar to above ad, so you can get real feel. Just go to Google and type phrase "reseller rights" and see bunch of offers in front of you, which resemble what I described above.

Let’s come back to my story. I bought package and yes, they gave me everything they promised. As they said, sales webpages are professionally designed and they truly had pulling power. I’m so thrilled because I didn’t have to create my own product but could be a product owner instantly and start selling quicker than I ever thought of. I bought a domain name and a hosting account, all which cost me under $20. I could start a business up and running for investing just $67.

I did some advertising for my new products. Compared to my affiliate advertising experience, my new business was performing really poor. I was wondering what’s wrong with it, making a two or three changes to my offer and so on, but to find no sales. At this stage, I stumbled upon concept of "Joint Ventures" and it’s power. So I wrote some JV proposals to big names with my products. I wrote for about 100 people. But just about 3 people replied and what they said was similar to following.

"Sorry. This product is so old and some people are even offering it for free on their sites. Bye."

I was surprised first and I just made a search for my product name on net, and yes, I found a bunch of sites offering exactly same product from exactly same website at prices ranging from $0 to $37. Some people sell at $17, some at $27, and some people offering as a gift to their newsletter subscribers and so on. There was no standard. Think about it. Everybody gets same website and when they advertise (or advise) "just change order link", that’s what everybody will do. There is no uniqueness in your offer. And they also advertise "you can set your own price", which leads to prices such as $1 or even $0, giving as a gift for their newsletter subscribers.

The above was true for almost all products in package I bought. (But I never refunded it because quality of products was great and I learned a lot from top online marketers, let alone re-selling it. It was good enough for $47. Plus, they advertised offer honestly and they cannot be kept liable for my own experience.)

Think twice before buying a master reseller rights product under $100. When a person gets master reseller rights for a product under $100, its perceptive value is lost and buyers may sell it dirt cheap. Think about second level buyer, who may get product for about $27. They may sell it for about $17 and so on. The product will be available everywhere soon and some people may even give it free as a gift for their newsletter subscribers. Then there won’t be any further market for product.

So do a deep search before you going for a reseller rights package. See whether it’s offered anywhere else and if it is, at what price. If somebody offers it for $10, it’s not right for you to sell at $20. Think about your customer buying from you for $20 and sees offer in another site for $10. Would he buy from you again? And also think about reputation of your domain / business. Online marketing world is small and reputation is about everything and can impact you a great deal.

What amazes me is growth of market relating to provision of search engines services. I remember when Yahoo! was just about only search. These where days of unbiased search results. The search engine market is now big business, and payment to be listed in one way or another is common.

Google, although apparently providing unbiased results, allows PPC or Pay Per Click advertising by its AD Words campaign. When searching on Google you may notice small advertisement boxes on right of returned results. These are free to display but incur a cost to website owner/advertiser when clicked. Hence pay per click!

Other search engines like Yahoo provide a pay to be included service. Where you may not actually be paying to be listed in search engine results you will be manually approved (or not!) to be included in there yahoo directory for a fee.