What's really going on with your web site?

Written by Ralph Hilliard

With any good business plan,repparttar defining of a primary goal and primary audience goes hand in hand with deciding what product or service you will market. However, withrepparttar 134789 flood of entrepreneurs torepparttar 134790 Internet, I have watched an interesting reverse trend occur.

That trend goes something like this. Pick a product or service, get a domain name, build a web site and then figure out who will buy it.

I loverepparttar 134791 Internet andrepparttar 134792 ability it affords to evenrepparttar 134793 playing field betweenrepparttar 134794 big corporation andrepparttar 134795 home entrepreneur, butrepparttar 134796 fact remains that sound business practices such as definingrepparttar 134797 primary goal and audience worksrepparttar 134798 same onrepparttar 134799 Internet as they do off-line.

For this reason, it is a necessity to do your research before one line of code is written, a domain name is chosen or a single graphic is created. It's what I call "Defining before designing."

Why do I emphasize this in a series of articles about web design?

Simply because every aspect of designing your web site will flow out ofrepparttar 134800 definition of your primary goal and primary audience. If you have not done your homework in this area, you can be sure your online venture will be like a ship with no engine or sails, merely tossed about byrepparttar 134801 whims ofrepparttar 134802 ocean.

Now ontorepparttar 134803 business of defining. Right up front I'll tell you that "making money" is a lousy primary goal. Making money is a result of setting and sticking to a good primary goal and properly defining a primary audience.

Here are three elements to consider in your definitions.

1. A PRIMARY GOAL IS SINGULAR - It is just that, a primary goal, not goals. I'm not saying that you can't have secondary goals, butrepparttar 134804 key is picking a singular primary goal because that's your beacon, your cornerstone inrepparttar 134805 design, without it,repparttar 134806 site crumbles.

Many new entrepreneurs approachrepparttar 134807 web with a "one-stop" approach. I'm going to sell everything I've ever been interested in to all people everywhere.

It's understandable how this happens. In offline marketing, you are limited to space, be it a 15 second television spot or a two sided brochure. The bottom line is that you have limited space to sell yourself and by necessity, this narrowsrepparttar 134808 focus.

The Internet bringsrepparttar 134809 new element of limitless space to advertise. You really have more space than you will ever need, sorepparttar 134810 tendency is to say something like, "In addition to this marketing pamphlett, I think I'll sell memberships to this timeshare vacation program, an affiliate hosting program and maybe even this VCR since I just got a DVD player. Keep in mind that your web site is not a garage sale.

It feels good to dream you can sell everything to everyone, butrepparttar 134811 truth is you'll be more succesful selling one thing very well to a specific group of people.

2. A PRIMARY GOAL IS SPECIFIC - I could define my primary goal as "Selling books onrepparttar 134812 Internet" but does that really help me make and decisions about what should be on my web site?


Written by Linda Sedmera

So you have a product that you want to market, and now you want to start promoting it through your own web page.

You have allrepparttar information your audience might need, so all you have to do is put it onrepparttar 134788 page, right?

Well, you probably also want to find some ways to make sure your web site stands out from allrepparttar 134789 millions of others that are out there. Just as with any other type of advertising, you want your web site to be easy to access (in terms of finding it), easy to process (in terms of understanding it), and easy to respond to (in terms of sales or queries). In order to achieve these basic goals, here are some tips:

1. Try to use a simple, easy to remember domain name.

It's better to have a domain name that is connected to you and your business than to be atrepparttar 134790 whim of one of those free services that may or may not be there next month.

It is especially important to have a good, simple domain name if you use marketing strategies that requirerepparttar 134791 audience to recallrepparttar 134792 name of your site at a later time, such as newspapers, radio, or television. Obviously, it is much easier to remember Coloringbooks.com than it is to remember an address like someplace.com/~mem2347/coloringbooks/

2. Consider using a professional service to help construct your website. The number of web developers and designers has increased dramatically overrepparttar 134793 past few years, and help can usually be found at a reasonable cost.

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