What's Your Story? Marketing-Minded Financial Planners, Follow These Guidelines to Get Free PublicityWritten by Ned Steele
Be a Resource
The media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt, make smarter investment decisions, or save for retirement.
They look to financial planners to be a resource for these people.
When you become a resource, media will come back to you again and again.
A resource on what? On same subject matter and topics that are everyday stuff of your business, your practice, your interaction with clients and customers.
How you can help people - that's your story.
You Are NEVER Story
Publicity: Marketing-Minded Financial Planners, Take a Reporter to LunchWritten by Ned Steele
Sometimes a phone call isn't intimate or long enough to convey all information you have for a reporter.
Two examples would be: if you have a dozen or so story ideas, or if you'd like to explain an extremely complex financial concept or strategy to a reporter.
If this is case, you should consider offering to meet reporter over coffee or for a quick lunch, for a "backgrounder" on your topic.
It's a relatively common event in media world. Many reporters jump at chance to pick a knowledgeable expertís brain. You may be able to get information from them about what types of stories they are interested in, and what other reporters at their outlet might want to use you as a source.