In order to understand NICHE marketing you first need to understand MARKET TRENDS.

Now don’t get all freaked out on me, because it’s not that hard to understand. I’ll give you a very brief, short version of MARKETING TRENDS 101.

1.There is a population demographic of 1 Billion people worldwide who have driven market trends since mid 1940’s. This demographic group in USA alone is approximately 78 Million people who are commonly known as Baby Boomers, babies born during 1946 – 1964.

Authors/publishers are great at getting their books written. But after initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from first day, first year, even for life. Count on this being a two to three- year project to become well known.

Write a short sales letter for each book.

Whether you have a web site or not, you can write a first class, must-buy-now sales letter. Since you are making your book a business write a sales letter for each teleclass and service as well. I even write one for my bookcoaching services.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours first time. As you practice, you can an excellent one in two hours.

1. Start Letter with a Benefit-Driven Headline.

Include similar headlines throughout your sales letter. Make them bold and in another font to stand out. Then, add copy below that supports your claim. Here’s one. What do your think? “Want a Quick and Easy way to Quadruple your Online Income in Four Months?”

If you answered, "yes" to yourself, headline succeeds, because you will keep reading. If you said "No, I don't believe this, " but I'm curious where this is going," headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter to discover your book’s benefits and features, some fine testimonials, to finally click "buy now" that takes them to order page.

2. Make a list of all problems and challenges your reader has.

To know your audience’s problems is half of solution. Before you can write your book’s benefits, you need to know problems. Do they want to lose weight? Do they want a lasting relationship? Note where they are now with their particular challenge. Hook your reader to go on with engaging questions such as “Are you sick and tired of being sick and tired?” “Are you ready to give up on attracting your ideal mate?”

After you list all concerns and problems your audience wants solved, your answer for these will formulate your list of benefits. (See #4) Follow each specific problem posed as a question with your answer. Those are your benefits. Benefits sell.

3. Address your Potential Buyer's Resistances.

Remember to tell a background story of where they are NOW (see #3.) so they will emotionally connect with your book solutions. This is part of your introduction and is hook to keep your readers going. Let's say they want to write an eBook or print book to make themselves "expert," make life-long passive income, or share their unique message.

Many people don't write a book because they doubt it will sell well enough for all effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter needs to address your audiences’ concerns and show these potential buyers how they can become an excellent author and make their books more saleable, while building their profits.

Author’s Tip: Make a list of these resistances before you write your sales letter.

4. List Top Five-Ten Benefits of your Product or Service in Bullet Form.

From these lists, create and keep in a computer file called, “book benefits” a list of 5-10 benefits. Include number one benefit at top of list. You need to know these before you can talk about your book to others.

If you are not rock sure of who your audience is, your sales copy dribbles away and doesn't meet its target. Keep redefining your audience and know as much about them as you can.