Perhaps you need to change your focus. If your promotion approaches are time consuming, aimed at too many groups, and not bringing in great sales, you may be spread too thin.

A client I'll call Joan came to me with her promotion challenge.

After spending a lot of time writing and marketing her book, she started to lose coaching clients. Some left because their work was completed, yet replacements didn't come.

We set up a strategy session. Her goal? To replenish her lowered income with 5 new coaching clients. Here is an example of intention and attention.

The strategies?

One. Traditional Marketing Strategy:

Joan was missing social interaction outside office. While she put out a great ezine, where were smiles and social life? For balance, she planned to attend a few networking events each month. While they take time, they are necessary to balance her life.

A seminar and teleclass leader in past, Joan also decided to offer in-house seminars again.

Joan's success?

I advised her to use her ezine to get word out about her upcoming local seminars and teleclasses. Within two weeks after sending out her ezine (online marketing), she received several sign-ups for her upcoming seminar (traditional). While networking, she coached someone on spot, and got a new client!

Traditional marketing combined with online are a great marriage.

Two. online Marketing Strategy

You want to market Online because...

1. It's less trouble.

You don't have to be a polished presenter to market your product effectively Online. While speaking to groups in person does give you instant credibility, it takes a great deal of preparation time for your talk, your materials, and your wardrobe.

At your computer nobody cares if you're in your jeans and tee shirt. You don't have to run to copy shop or printers either. Your talk translates easily into a short article. It's far easier to write a how-to article that you can edit several times at your leisure, and send it immediately by just clicking a button.

2. It's non-threatening to less brazen promoter.

You don't have to "sell" your product. Over Internet, you won't meet sales resistance or rejection face-to-face. Even if you are good in public situations and can present yourself clearly and confidently, it's far easier to pitch yourself through printed word.

People Online are ready customers when they find you. As your target market, they want information, and appreciate instant delivery of your product as well as ease of ordering it Online.

3. It's so convenient.