What's The Difference Between Marketing And Advertising?

Written by Marketing Basics


Many people confuse marketing with advertising or vice versa. While both components are equally important, they are also very different. Knowingrepparttar differences betweenrepparttar 119994 two can put your company onrepparttar 119995 fast track to success.

Let's start off by reviewingrepparttar 119996 formal definitions of each and then we'll explain how marketing and advertising differ from one another:

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor;repparttar 119997 non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers forrepparttar 119998 mutually advantageous exchange or transfer of products.

After reading both ofrepparttar 119999 definitions, it is easy to understand howrepparttar 120000 differences can be confusing torepparttar 120001 point that most people think of them as one andrepparttar 120002 same. So, lets clear uprepparttar 120003 confusion.

Advertising is but a single component ofrepparttar 120004 marketing process.

Short On Cash? Need A New Computer? Try Barter!

Written by Marketing Basics


Short on cash? Need a new computer? Try barter!

So, what's barter? Barter isrepparttar exchange of goods and services withoutrepparttar 119993 use of cash. It isrepparttar 119994 oldest form of commerce, and today more and more businesses are discovering or rediscoveringrepparttar 119995 awesome power of barter.

Here's how barter works: When you need a product or service for your business, instead of paying for it with cash, you instead pay for it with your otherwise unsold products or services, meanwhile allowing your business to expand without additional cash outlay. It is estimated that over 65% ofrepparttar 119996 Fortune 500 companies engage in barter to one extent or another.

But don't getrepparttar 119997 impression that barter is just for big business. Local companies trade among themselves allrepparttar 119998 time, for products and services to reduce cash outlay, and to promote their businesses. For example:

A garage owner can barter his auto repair services for legal services with a local attorney.

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