What's So Different About Writing Web Copy?

Written by Joe Robson

To write persuasive web copy, it really is an advantage to know how to successfully write for off-line publications.

Because Copywriting techniques that work off-line, also work equally well on-line! We have to make some changes of course to accommodaterepparttar restrictions imposed byrepparttar 129862 computer screen, andrepparttar 129863 problems that navigation sometimes presents.

Butrepparttar 129864 successful techniques for effective web copy remainrepparttar 129865 same. And these techniques have been around for decades

Good web copy doesn't attractrepparttar 129866 attention it deserves. Copy just isn't cool. Because good persuasive copy doesn't attract attention to itself. It sits there onrepparttar 129867 page delivering its message skillfully and unobtrusively, focusing attention onrepparttar 129868 PRODUCT andrepparttar 129869 READER. And quietly doing its job of selling.

And most ofrepparttar 129870 really successful Internet marketers employ excellent, uncluttered copy on their sites.

That's why they are successful.

It's so easy and cheap to build a Website these days and set up a storefront. And that's great. There's room forrepparttar 129871 small guy to compete alongsiderepparttar 129872 'big guns'. And with no previous business or advertising experience he can build a 100 page super-duper animated site in minutes. But whenrepparttar 129873 sales don't come inrepparttar 129874 answer seems to be to changerepparttar 129875 animated GIFs, Java script, site banners and other gizmos to grabrepparttar 129876 attention.

Meanwhilerepparttar 129877 clever marketers,repparttar 129878 successful ones, rake inrepparttar 129879 sales with strong, professionally crafted selling copy. And it's copy they've takenrepparttar 129880 time to learn for themselves. Or they've employed a good professional copywriter to do it for them. They know it's WORDS that sell, not gizmos. Which words?

----- Words that SELL!

After you have drawn uprepparttar 129881 approximate overall structure of your site, and BEFORE you designrepparttar 129882 fine details, decide WHAT you're going to say and WHO you are going to say it to.

THEN begin writing your copy.

Write it, re-write it and cut outrepparttar 129883 dead wood. Crystallize your message. Hone it, polish it, and examine every single word for relevancy and maximum effect. Keep re-writing it until you're sure it's a winner!

Don't be tempted to 'make do'. If it takes a week and it's still not right - spend another week until it is right. And a third week if need be until you're absolutely convinced you can't improve another single word. Remember - your profits are at stake!

Developing Free Content... It's not really as bad as it sounds!

Written by Edward B. Toupin

I hear many writers refuterepparttar idea of writing free content. While I agree, inrepparttar 129861 simplest terms, it is "something for nothing",repparttar 129862 benefits of free content actually outweighrepparttar 129863 down-side of writing for free. Is it really for nothing?

--- The Battle for Content ---

The competition for content is fierce. Every Web site owner wants content and hundreds of writers want their content visible onrepparttar 129864 Web. There are so many free Web sites that you can literally advertise your goods, services, and knowledge globally for years without spending a penny.

Of course, there is a cost involved in writing free content---time. However,repparttar 129865 cost in time units is only a fraction ofrepparttar 129866 money that would otherwise be spent in gettingrepparttar 129867 kind of coverage available by supporting content sites with free articles.

--- What about my income producing articles? ---

The idea is not to spend all day writing free content. Generally, once you've completed your articles for paying markets, take an idea and generate one free content article. I usually select a topic about which I can generate an article in a few hours. Don't spend more than two hours onrepparttar 129868 article over an entire day---use it as a gap-filler.

The point is to be able to generate a short article that provides a general overview of your knowledge or work---don't dive too deep. If someone likes your work or idea, let them come to you and pay you for a more, in-depth version. Call it "testingrepparttar 129869 waters."

--- Exercise Your Brain ---

One ofrepparttar 129870 benefits I've found to writing free content is in exercising my brain. I get a chance to generate a short article about something I know withoutrepparttar 129871 added pressure of acceptance and deadlines. This is where you get to write forrepparttar 129872 fun of it and be able to produce industry contacts and resume fodder.

--- Resume Fodder ---

Yes, resume fodder. If some popular site picks up your article, you can use it on your resume. Make sure that you write something that pertains to your areas of expertise. If you post something like "101 Fun Things You Can Do With Toilet Paper" and it's picked up by an unknown MLM site, I'd think twice about adding it to your resume.

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