That's a very bold title, and even more impressive because I DO get all of
subscribers I want on a continuous basis. How can this be true and how do I do it?First of all, I do have limits on number of subscribers that I want. How many subscribers I desire on a list depends upon purpose of that list. I hope that you build your lists same way. Many online entrepreneurs just build lists as large as possible without any real concern for how qualified list members are. They reason that if they get enough email addresses and names someone will eventually buy SOMETHING. What you should really be shooting for is lists of pre-qualified members... those really interested in purpose of your list.
If you build pre-qualified lists you don't need lists as large because lists will be so responsive. It won't seem like your mailings are "shots in dark." You won't have problems that plagues so many lists such as:
- People signing up with throw-away email address which they soon abandon. People will want to make sure they don't miss an issue because they are genuinely interested in your list topic. - People who sign up for ten times as many ezines as they can possibly read. These subscribers don't know what they are looking for and therefore aren't your ideal subscribers. You want to attract mostly subscribers who know and want exactly what you have to offer.
But how do I get all of these highly targeted subscribers? It is through a number of throughly tested systems which I put in place and let them take on a life of their own. I'll share a few with you.
The first system that I put in place is that I have a subscribe box on virtually every page of my websites. However, I don't want just anybody subscribing. Therefore, teaser near my subscribe boxes tells what type of subscriber I am looking for. Far too many people have subscriber forms that just say "join our list." To further ensure that my subscribers know EXACTLY what they are signing up for, I have sample copies of my ezines posted on my sites for them to preview. Also, as soon as they signup, welcome message has latest issue included. This reassures subscriber of exactly what he will be getting and shows him what to anticipate with each weekly issue. If ezine isn't what subscriber expected, he only needs to click on unsubscribe link to remove himself.
Many people have a signup box on their site, but not many make sure they are getting targeted subscribers. This just leads to a lot of bounced emails and angry people who forget that they subscribed. Highly targeted subscribers grow your list faster because they stay longer. A more responsive list doesn't need to be as large to provide you with all of business you can manage!
A second system I have implemented on my site is a customized list building tutorial. Site visitors take a survey and are provided with a tutorial based upon their answers to a few questions. The page featuring survey also tells them that they will be added to my subscriber list where they will get more priceless information. This works like magic. I just need a few links on strategic pages pointing to survey and I get a steady trickle of new subscribers automatically. If I were not getting enough subscribers through this system, I would probably add a popunder box pointing to them survey.
A third system that I use to get new, highly targeted traffic is that I actually BUY them for some purposes. For example, I have a course I offer from my site. I get new subscribers through a service called Lead Factory. Lead Factory sends me new subscribers through popup boxes on high traffic sites. The subscribers are highly targeted because my invitation to get coures is very specific. They know exactly what they are getting and so I get exact subscribers I want. The beauty of this system is that I can control exactly how many people are taking course at any one time. Why would I want to limit number of subscribers? Because many of subscribers email me with questions and feedback as they take course. If I had too many subscribers to course it would become impossible to keep up with email. I want to keep up with email because by communicating with my course subscribers I turn many of them into loyal customers.
