Marketing: What's Missing From Your Marketing?

What's Missing From Your Marketing?

Written by Charlie Cook

Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds. One firm quoted $100,000 to build his web site alone. He sensed something was missing or wrong, but couldn't put his finger on it, so he called me.

I asked Stuart how repparttar various marketing pieces and activities were going to work together to help him generate leads. I asked him what his marketing strategy was. He drew a blank. The marketing firms he had talked to had provided detailed information on what they were going to produce for him, but none had discussed a coordinated plan to generate leads and sales.

Marketing without an integrated strategy is like playing poker, tennis or football without knowing repparttar 119682 rules, keeping score or having a game plan. You could put in a lot of time, energy, and capital, and still end up losing repparttar 119683 game. Has this happened to you?

W.inning at business is repparttar 119684 same as any other game, whether your objective is to beat repparttar 119685 competition or just to be repparttar 119686 best in your industry. To be successful, you need to know repparttar 119687 rules of repparttar 119688 game, have a clear strategy and track your progress.

The Rules for Winning at Marketing and Sales Here are some of repparttar 119689 most essential rules to follow to succeed at marketing your business.

1. Written goals are motivating and can help you succeed. Define your objectives for revenue, lead generation and conversion rates for repparttar 119690 year and then break those down for each quarter. Commit them to writing. Next list repparttar 119691 weekly and daily tasks you and/or your employees need to accomplish in order to reach your goals.

2. The more qualified prospects you can attract, repparttar 119692 more clients you'll have. A clearly defined lead generation strategy will bring in repparttar 119693 new prospects you need to be profitable.

3. It's easier to convert prospects to clients when they are looking to solve a problem. It's much harder to convert people who don't have a current need or concern, even if they are members of your target market. Instead of seeking prospects, prompt prospects to look for you.

4. You'll get a better response from marketing messages that are focused on client problems and concerns, not on your credentials or descriptions of products and processes. If you're not getting repparttar 119694 response you'd like from your mailings, ads or web site, take a second look at your marketing message. A few changes in your marketing copy can increase response by factors of ten or more.

eSpirit Communications launches new paid directory

Written by Ralph Ritoch

eSpirit Communications has launched a new web directory. Webmasters across repparttar

world spend countless hours looking for high quality links and eSpirit Communications seeks to provide them. Webmasters often trade links with other webmasters to build repparttar 119681

traffic to their site. These links are often buried deep within a site and don't receive many visitors. The new directory at www.eSpiritCommunications.com is a primary feature of repparttar 119682

site. It receives visitors daily making repparttar 119683

directory an ideal place for webmasters to feature their site.

Directory listings provide a web site with targeted traffic. Unlike search engines, directories provide targeted traffic without having to compete for listing. In a web directory sites listed on a page have nearly an equal chance of getting clicked by a visitor. While sites near repparttar 119684 top of repparttar 119685 page will get clicked more often, there usually is no way to get your link to move up or down from where it was originally placed. In eSpirit Communications directory, sites are listed in repparttar 119686 order they are received. While links are occasionally moved around, each site has an equal chance of getting visited by a web surfer in repparttar 119687 directory.

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