What's IN and OUT For The Information Sales Industry In 2001

Written by Monique Harris

OUT - Giving away all of your valuable content.

IN - Selling it!

I've been selling information online for 4+ years now. Manuals, e-books, special reports, etc. That's how I make my living. (And "no" I'm not telling you this to brag, or make my operation seem larger than life.)

I'm telling you so that you'll know that it can be done in a consistent and steady manner. So that those of you who constantly give your information away will understand that you don't have to.

If your information is good... tried and trusted by readers... then I advise you to build uprepparttar courage this year to sell it.

Start with a 15-20 page special report for $10-$30, if you don't want to openrepparttar 132036 floodgates with anything big. (C'mon, you can write a 20-page special report in less than a week!) Take $100, secure a new domain, and pay for a few megs of Web site space for a couple of months. Promoterepparttar 132037 heck out of your new report.

Seeing something small sell will give yourepparttar 132038 kick inrepparttar 132039 butt you'll need to create and promote other infoproducts. The point is you gotta start somewhere.

OUT - Publishing your own free e-zine.

IN - Syndicating your content.

You wantrepparttar 132040 truth? Okay I'm gonna give yourepparttar 132041 truth. There are too many e-zines in existence, ESPECIALLY inrepparttar 132042 business industry.

Yes... inrepparttar 132043 past I recommended that you start your own e-zine for promotional purposes. But after looking at how jam-packedrepparttar 132044 market is getting, I'm singing another song.

The truth is you'll probably receive more attention getting your articles seen in already established and well known e-zines, than you will starting your own publication. (Unless you're already a 'famous' personality who has a following.)

Content syndication - (allowing other Web sites and e-zines to feature your articles) - gives yourepparttar 132045 power to be in several places at once. Plus syndicating your content means you don't have to worry aboutrepparttar 132046 hassles of running your own e-zine.

Where can you syndicate your content? Check out iSyndicate , and The Syndicator .


IN - Wireless content.

Okay Adobe Acrobat isn't entirely 'out.' But there is something that you forward thinkers may want to keep an eye on...repparttar 132047 advent of wireless content.

I was just over in France where it seems like everybody has a digital telephone. I've heard that in China not having a cell phone is like not wearing underwear.

And they don't just use them to talk. People are actually using them to access information onrepparttar 132048 Net.

Granted I don't think I'd want to read a novel on my cell phone. However certain types of content, like news or specialized data, is currently being accessed by people with digital telephones and Palm Pilots.

Internet Tip - Don't Count Your Hit's!

Written by Maria Marsala

Do you have a hosting service that provides statistics for your website? Did you notice thatrepparttar number of "hit's" to your site is astronomical? Many individuals think thatrepparttar 132032 number of "hit's" tells you how many visitors you've had to your site. WRONG! The correct number to find would berepparttar 132033 number of unique visitors or unique sites. Even if one person visited your site 4 times and viewed 10 of your pages, they'd count as "1" unique visitor.

What do you do if your hosting service doesn't provide "unique visitor" statistics? According to Jim Wilson, owner of one ofrepparttar 132034 most useful sites onrepparttar 132035 web, www.jimtools.com, your "best bet is page views when dealing with your server logs. Another way to go is to use a service like WebTrends Live www.webtrends.com which does a pretty good job of figuring out total visitors and first time visitors." Jim has written an excellent article on web traffic www.jimworld.com rafficreports.html

HIT: Every time someone views a page on your site, each page, each document they could download on that page, and each graphic on that page makes uprepparttar 132036 "hit's" for that page. Example: one page with 4 pictures is equal to 5 hits.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use