What's Good For A Domain Name?

Written by Richard Lowe

I have purchased a lot of domain names for many different reasons. Sometimesrepparttar domain name is for a business purchase, such as an ecommerce site. I have purchased many domain names for simple personal reasons, and occasionallyrepparttar 108299 purchase was just to keep someone else from obtainingrepparttar 108300 name and abusing it.

Personal Domain Names

There are many reasons to get a personal domain name. Sometimes it's vanity, sometimes it's a hobby and occasionallyrepparttar 108301 purpose is more serious and purposeful. No matter whatrepparttar 108302 reason, it's important to get justrepparttar 108303 right domain name to portray exactlyrepparttar 108304 desired image. Remember,repparttar 108305 domain name is one ofrepparttar 108306 first things seen by your visitors, and it tells a lot about you.

Many people like to purchase their name as a .COM address. My friend James Huggins (http://www.jameshuggins.com) has done this, as have my wife (http://www.claudialowe.com) and myself (http://www.richard-lowe.com). This is a a fantastic way to get people who know you (or know of you) to your site. They simply know your name.

Ifrepparttar 108307 .COM version is not available, you can check forrepparttar 108308 other domains: .NET, .INFO, .BIZ, .ORG, .US (for US citizens) or .WS. There are also many country codes available (.TO for Tonga, for example), and occasionally these are available to anyone without restriction. Other times, they are only to citizens of those countries.

In my case, I tried to getrepparttar 108309 .COM version of my name, but some scum domain name scavenger had purchased it. He would happily sell it to me, he said, forrepparttar 108310 small sum of $350. Yeah, right. I went ahead and purchasedrepparttar 108311 hyphenated version instead.

A new option which is pretty cool isrepparttar 108312 .NAME domain name. These are intended for names only, inrepparttar 108313 format first.last.name or last.first.name. I went ahead and purchased repparttar 108314 names of myself (http://richard.lowe.name) and my wife (http://claudia.lowe.name). This makes it very easy to find our personal web sites.

You can also purchase domain names which describe your interests or hobbies. For example, we purchased http://www.lowefamilychristmas.com to describe our Christmas experiences, and http://www.claudiasrecipes.com to show off Claudia's recipe collection.

I had an idea last year to get something special for my wife on our anniversary (in addition to jewelry, of course - I am not stupid). I decided to purchase some domain names for her - http://www.iloveclaudia.com andrepparttar 108315 .NET, and .ORG versions as well. I loadedrepparttar 108316 site with other pages and things that had been made for her overrepparttar 108317 years. A very unique present.

Business Names

So you've been working hard on your web site making it perfect. You've surveyed your market, analyzed their requirements, designed and coded a killer site, and now it's time to cut it loose onrepparttar 108318 world. It's time to do some promotion. After all, it does not matter how good a site is if no one visits.

An important part of your promotional plan should berepparttar 108319 purchase of domain names. You will need at least one, as it's considered extremely unprofessional for a business to have a presence onrepparttar 108320 internet without one. And with domain names available for $8.95 a year,repparttar 108321 lack of one cannot be justified financially.

Why use multiple domain names?

Written by Richard Lowe

It's quite common for a site to be referenced by more than one domain name. In fact, most sites are referenced by at least two: a www version and a non-www version. These are usually set up to referencerepparttar index page on a site and producerepparttar 108298 same results for a searcher.

It could, however, be argued that these are these same domain names. Sorepparttar 108299 question remains: why would someone want to have more than one unique domain name for a single site?

Search engines - First, let's take a brief look at search engines. Inrepparttar 108300 past, it was a very common spamming technique to purchase dozens, hundreds or in some really gross cases, thousands of domain names, all referencing exactlyrepparttar 108301 same site. These were all submitted torepparttar 108302 search engines, and many of them were indexed and blindly added torepparttar 108303 results. This is how many questionable sites used to get top search results very quickly and inexpensively.

The search engines have apparently caught onto this technique. Atrepparttar 108304 very least, it has become common knowledge that this kind of spamming is not tolerated (sometimes common knowledge can be just as effective a deterrent as actual enforcement). I know that inrepparttar 108305 past it was normal to find many sites of different domain names but identical content in search engine results; today it's far more rare.

In fact,repparttar 108306 top search engine, Google, bases it's ranking scheme on quality of links. What this translates to is you must get popular (higher ranking) sites to link to your site to raise your ranking. Thus, it's a better strategy to get as many links to a SINGLE domain name than to many different domain names.

With this in mind, it's now considered best by most search engine optimization specialists (at least those that know what they are doing) to only list a single domain withrepparttar 108307 search engines, perhaps withrepparttar 108308 www and non-www version but nothing else.

Multiple entry points - One technique that I use on my own site with great success is to have multiple entry points, each it's own domain name. Let's consider a mythical site in order to illustrate how this works.

The site is about homemaking, and thusrepparttar 108309 main domain is "homemaking.com". Underneath this are sections about sewing, housecleaning and cooking. You might use "homemaking.com" for link exchanges and search engine submissions, then create three additional domains: "sewing.com", "housecleaning.com" and "cooking.com" (although if you actually managed to purchase those domain names you could resell them for quite a chunk of change).

Each of these domains would use a 301 redirect (this informs any search engine thatrepparttar 108310 page has permanently moved to a new location) to a specific page onrepparttar 108311 site.

Those three domains would then be used in different themed marketing campaigns. You might submit an article to a cooking site, for instance, which referencing cooking.com. For a newsletter about cleaning, you would use housecleaning.com. Each domain name is merely a shortcut torepparttar 108312 master domain, but it is much more targeted than "homemaking.com".

Protection - If you own a business, it's a great idea to think of some ofrepparttar 108313 derivations of your site name and purchase those as well. Thus, if you had a company named "xyz", you might also purchase "xyzsucks" and "ihatexyz" as well. You may as well direct these to your site, but be sure to include 301 redirects, as you definitely do not want them in search engine indices.

Typos - Sometimes people misspell things, and domain names are no exception. Knowing this, you can get some respectable traffic by purchasing common misspellings for your domain name. Just remember to userepparttar 108314 301 redirect method so these misspellings are not listed inrepparttar 108315 search engines.

Other TLD's (Top Level Domains) - If possible, it's a good idea to getrepparttar 108316 .com, .net and .org version of your domain at a minimum. I tend to getrepparttar 108317 .us (or whatever country is appropriate), .info and .biz versions as well. This ensures that no matter what people type they will get to your domain. Of course, remember to 301 redirect these domains so they don't get listed.

For branding purposes, it's essential to getrepparttar 108318 other TLD's if you can. If you don't you may be embarrassed to find some pornographic or casino site has purchased your name with a different TLD. The white house site (whitehouse.gov) is a classic example:repparttar 108319 .com version has nothing to do withrepparttar 108320 white house (if you type this URL, be sure your kids are not present).

Other TLD's with different content - In a slight alteration of repparttar 108321 above method, I have purchasedrepparttar 108322 additional TLD's, but made each one slightly different. To userepparttar 108323 above housecleaning example, housecleaning.com might be a page about housecleaning in general, housecleaning.us might index articles specific to repparttar 108324 United States, and housecleaning.biz may include information related to housecleaning businesses. Each of these is just a page or two, and links back torepparttar 108325 main housecleaning.com domain.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use