What's Color Have To Do With It?

Written by Maria Marsala

I bet you'd be able to tell me, in 10 seconds or less,repparttar colors that McDonalds, Burger King, K-Mart and Wal-Mart use. That's because they have used these colors, their logos and even their slogans to "brand" themselves. Branding helps clients "remember you".

As a business owner, you too can "brand" your business. An example would be my website, Welcome Kit, forms, business cards etc. They all containrepparttar 109033 same colors, fonts, logo, and graphics. Actually, even my website name "coach maria" brands me. I've met individuals who think they "know" me, or have met me before, however, I don't know them! When we figure out where they know me from, it's from a discussion group or my website. Branding works!

Takerepparttar 109034 time now, as you start your business, to decide what colors you'll be using in your branding campaign. A few things to remember about colors: a) Colors may appear different when used in print media (such as your brochure) vs. onrepparttar 109035 Internet. b) Different browsers (Microsoft Internet Explorer, Netscape Navigator) show colors differently. c) The same color on different parts of a page (the background and border, for example) may look different, even inrepparttar 109036 same browser. d) Onrepparttar 109037 Internet, white is a color. If you do not "name" it white, then it will appear as gray on Netscape.

So before you decide on a color for your website, checkrepparttar 109038 color in a few browsers. In fact, if you're a web designer, designing a color page may be helpful for your clients. You can view a sample color page at http://www.coachmaria.com/colors.html Userepparttar 109039 websites below to assist you in choosing colors for your business.


Written by Craig Lock

In this short piece, as we "pioneer inrepparttar field of cyberspace", I'm sharing a few thoughts onrepparttar 109032 place of technology in these early days ofrepparttar 109033 "Knowledge economy", which may be of interest.

"I couldn't wait for success, so I went ahead without it." - Jonathan Winters


by Craig Lock

"The next information revolution is well under way...It is not a revolution in technology, machinery, techniques, software, or speed. It is a revolution in CONCEPTS." (Drucker, 1998) "

"Money is what fueledrepparttar 109034 industrial society. But inrepparttar 109035 informational society,repparttar 109036 fuel,repparttar 109037 power, is knowledge. One has now come to see a new class structure divided by those who have information and those who must function out of ignorance. This new class has its power not from money, not from land, but from knowledge."

- John Kenneth Galbraith

Bill Gates once describedrepparttar 109038 "Information Age asrepparttar 109039 "Wild West of Cyberspace." A few years ago, he also said there would be two kinds of businesses inrepparttar 109040 year 2001: 1.those online and 2. those out of business!

What is knowledge?

"He who receives an idea from me receives instruction himself, without lessening mine; as he who lights his taper at mine receives light without darkening me." - Thomas Jefferson

We are becoming ever-more a "knowledge society" - with repparttar 109041 rapid diffusion (big word!) and exchanging of huge amounts of information daily. This makesrepparttar 109042 sheer volume of knowledge difficult to absorb.

We are seeing "little" New Zealand's rapid transition from a pastoral to a knowledge economy, as we are fast "catching and ridingrepparttar 109043 knowledge wave". I believe it's more "an age of wisdom" in sharing information world-wide throughrepparttar 109044 amazing power ofrepparttar 109045 internet.

Here in far-off New Zealand (nearrepparttar 109046 bottom ofrepparttar 109047 world), I believe we have an excellent foundation to be extremely successful inrepparttar 109048 global economy. However, we must move speedily ahead to be a far more "knowledge-driven" economy; otherwise we could become "also rans" inrepparttar 109049 ultra-competitive global market place.

I truly believe that many New Zealanders have not yet recognised thatrepparttar 109050 Internet isrepparttar 109051 modern equivalent ofrepparttar 109052 'freezer ships of yonder', that revolutionised our economy last century. As we enterrepparttar 109053 twenty-first century, repparttar 109054 Internet will be our 'key vessel' for reaching global markets from these far-off "sleepy shores". I think that we should be finding new paths for social and economic development. Knowledge is replacingrepparttar 109055 old sources of wealth and power, asrepparttar 109056 driving source inrepparttar 109057 world's most successful societies. We must become a "knowledge export" platform...and that isrepparttar 109058 vision for my little business, Eagle Productions based in provincial NZ.

In effect, we are creating wealth throughrepparttar 109059 comercialisation of ideas. We are utilizing torepparttar 109060 fullest,repparttar 109061 amazing creative potential ofrepparttar 109062 human IMAGINATION to reachrepparttar 109063 world.

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