What’s in a logo?

Written by Florie Lyn Masarate

When you see a red letter “M” with yellow lining, what comes to your mind? McDonalds. Upon seeing a slowly forming castle atrepparttar beginning of a film, you would know it is from Walt Disney. Other things, persons, organizations that even before their names or appearance, people has instant recognition. What made them so? Their logos.

Logos arerepparttar 146022 trademark that represents an organization or a group. They are created for easy and instant recognition. When logos were first used, its main purpose was to give distinction between products ofrepparttar 146023 same industry. They were put on labels, tags and packages so people can easily recognizerepparttar 146024 one they preferred. Little didrepparttar 146025 early users of this know that theses logos would define and revolutionizerepparttar 146026 advertising world.

The most important thing making a logo isrepparttar 146027 concept. Does it represent exactly whatrepparttar 146028 company is about? Be able to determine if it is fitting torepparttar 146029 company or person. How will people react to it? Making it as eye-catching and as simple as possible to be able to reach out to all types of people. Will it have a lasting effect? It has to be memorable enough forrepparttar 146030 people to not forget them a day after and inrepparttar 146031 years to come.

The problem encountered in companies having a successful and well-known logo is that it is difficult for them to change it whenrepparttar 146032 time comes. People tend to get used torepparttar 146033 usual logo that when it had to change withrepparttar 146034 changing time, confusion and misinterpretation is like to happen. Companies made changes butrepparttar 146035 old style is still present, like colors and design, to keep up with what people had gotten to know and used to already. Examples of these are Coca-Cola and Pepsi. Their transition fromrepparttar 146036 old torepparttar 146037 modern logo is not that different,repparttar 146038 same style is still there.

Talking digital

Written by Florie Lyn Masarate

Everything is going “digital” nowadays. There’srepparttar radio,repparttar 146021 theater and thenrepparttar 146022 computer. Everything and everyone is going digital today. Makes one wonder if it is here to stay. The past. Let us analyze this in terms of comparison. Inrepparttar 146023 olden times, painting takes brushes, watercolors and canvases. Pictures were perfected by professionals who took their time studying and perfecting their craft. Music is forrepparttar 146024 musicians, who took time gettingrepparttar 146025 lyrics in their mind and putting it in print. And designs articulately done, withrepparttar 146026 right touches and shades to achieve good results. Now, digital in printing. No more brushes and paints, software are now able to createrepparttar 146027 perfect painting withrepparttar 146028 touchrepparttar 146029 click ofrepparttar 146030 mouse and innovative program tools. Throwaway pictures can now be made perfect, using onlyrepparttar 146031 computer, to make it look like a professionally taken photo. Would-be musicians can make music usingrepparttar 146032 computer. And designs are enhanced by state-of-the-art equipments to produce one of its kind. This isrepparttar 146033 world today. Withrepparttar 146034 computers now so fast and reliable, any task is as easy as child’s play. Digital is quick and efficient. When before, people had to get their hands dirty, make a number of mistakes and use precious time, now it’srepparttar 146035 opposite. With computers, as many repetition of mistakes as one can possibly make, it does not matter. Corrections can be done instantly. Tasks are like divided into different aids more capable than any human can be. Chemicals that are needed before are now disposed of. No more use for any additional thing as long as you have your computer and brand-new programs and software.

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