Modern Marketing With Postcards Copyright 2004 Bob Leduc http://BobLeduc.com Postcards may be one of
best kept secrets of modern marketing. They produce even better results now than in past. That's probably because postcards deliver information way people want to get it today ...fast and with little or no effort.
Use Postcards to Generate Website Traffic and Sales Leads
A brief captivating message on a postcard with an enticing offer sent to right prospects will generate a flood of traffic to your website - or a large number of sales leads.
Keep your postcard simple. Make it look at first glance like a message from a friend instead of like an advertisement. This creates a pleasant emotional response from readers even though they quickly realize that it is a commercial message.
State biggest benefit you offer to customers. Then briefly add a few other advantages or features you provide. End with a compelling reason for prospects to contact you ...or to go to your website for more details. It's that simple.
Tip: Don't try to close sales directly from a postcard. There's not enough space on a postcard to provide all information your prospects need to make a buying decision.
People Read Postcards
Almost everybody will read a postcard - even those who usually throw out other direct mail without opening it. That's because it's almost impossible to throw out a postcard without looking at message.
This high rate of readership is main reason why postcards produce a bigger response than other types of direct marketing. With other types of marketing you often lose prospects who would have responded to your offer - but they never saw it.
Tip: Postcards are an excellent low-cost alternative to email. People get so much email today that even legitimate messages are getting deleted unread. But they get few if any postcards. Your message is guaranteed to get their attention when it's delivered on a postcard.
