One day many years ago I asked a man how he got new business. He replied, "Angels hand out my business cards."
Yes, that's really what he said. I thought he was pretty strange, too, so I didn't pursue matter with him. But I did notice that he seemed busy and prosperous. He was getting business, some how, some way.
A year or so ago another man and I were talking. I asked him same question. He answered, "Mostly I get business by wishing for it." He, too, seemed busy and doing well.
I'm not kidding here. But were they?
I don't think so. If you've read my latest book, "Spiritual Marketing," you know I believe in magic and miracles. But you would also know that I believe in being practical. If wishing doesn't work, it needs replaced. If angels aren't bringing in new business, they need fired.
But here's rub:
Wishing and angels DO seem to bring in new business.
Quit rolling your eyes. Let me explain:
When I was in Las Vegas October 6, 2001, for now famous Guerilla Marketing Boot Camp featuring best-selling author Jay Conrad Levinson and Aesop Marketing's CEO Mark Joyner, I met many "old friends" for first time. I didn't get to spend enough time with any of them, but brief moments I had with a couple of them were illuminating.
Joe Sugarman, genius behind world-wide success of BluBlocker sunglasses and author of several masterpieces on marketing, walked up to me and congratulated me on my "Spiritual Marketing" book.
"I didn't know you were so spiritual," he said. "That was a real surprise to learn. That's what I've been doing for years."
One of greatest marketing minds in history of America just admitted that he used SPIRITUAL principles to make money!?!?!!?!?
And to make A LOT of money, at that!?
Days later, once he and I had returned to our homes after seminar, Joe sent me an email saying he practiced a simple two-step process for getting results: Visualize it and let it go.
Okay, okay. I've got one man talking to angels, another wishing for business, and Joe Sugarman imagining his desires and letting them just, well, go.
What's happening here?
I'll tell you what's happening. It's an awakening in business. My friend John Harricharan, author of great book, "The Power Pause," once told me, "The next trend will be spiritual. We went through information age. We're now going into spiritual age."
Just other day John wrote me an email saying, "There is a loud cry and yearning for things of spirit, but not like it used to be. Now world is looking for "practical spirituality" -- not spirituality that spends an hour or two a week in a church, synagogue, mosque or temple. But a spirituality that pervades our business, our relationships and all phases of our lives. It's like my late, great friend, Sun Bear once said, 'If your medicine doesn't grow corn, of what use is it?'"
More and more people today are beginning to realize that their power for creating wealth in world isn't THEIR power at all.
Instead, it's right use of THE power---which is energy of all that is.
But, how do you use this strange new way to get more business?
Simple. I call it "Inner Directed Marketing." Consider it a shorthand version of "Spiritual Marketing." Consider it a slight refinement of what Joe Sugarman said he does. Here's how it works:
Step One: Set an intention.
Intention rules earth. When you state "I WILL..." or "I AM..." and then complete sentence with a clear statement of whatever it is you want to be, do, or have, you create a command that vibrates with power. An example might be, "I WILL write an article on Inner Directed Marketing that helps people easily get better results and which will somehow lead to my receiving $50,000 every month in passive income." Tall order? Maybe. But I believe anything is possible, so why not shoot for moon? As Robert Collier said, "Plant seed of desire in your mind and it forms a nucleus with power to attract to itself everything needed for its fulfillment." It also helps if I clearly visualize this intention, and if I fully feel what it would be like to *already* have achieved it.
Step Two: Let it go.