Weekly Wisdom Newsletter Adapt!--Grow More Hair!Written by Miami Phillips
Hello readers! Thanks for comments and stories from article last week. I hope to share one with you when I get permission. I have had several questions regarding my complimentary coaching offer. Basically this is simply a 30-40 minute phone conversation where you have opportunity to experience coaching. Simple as that. You pay for call, I provide experience. Is that fair, or what? I am increasing my coaching rates next week by a fairly substantial amount. If you are thinking about coaching, I urge you to start now! Now to this week's article ... Winter is on way! I can tell because horses are getting furry; or hairy if you prefer. (Of course fact that I have to wear a coat is a clue as well)Emotions along lines of panic have been trying to creep past my conscious thought, but as I am a well trained, conscious thought type of person, these feelings get halted at proverbial door. It is good to look at these thoughts and understand why they are there and how to make use of them. I also know why they are there.Since February, when we moved, I have been steadily working on building a new barn to provide shelter for horses and hay they will require for winter. At same time, we have been clearing land so grass seed can be planted to allow for grass next year. My mind wants to panic because it feels I am not far enough along. My mind wants me to go running off in a frenzy to get all this done - today!As I write this, I can feel pressure weighing on me. Where does this pressure come from? Who is it that
| | To Get Free Publicity, Think "Local"Written by George McKenzie
How do you identify newsworthy stories where you work or live?Especially newsworthy stories about yourself or your company that you can pitch to media in hope of getting some free publicity. By remembering a semi-famous quote from late Speaker Of The House Of Representatives, Tip O'Neill. 'All politics is local.' In a sense, all news is local because even global issues often have a local impact. Here are some powerful strategies for spotting opportunities when they present themselves. 'Piggybacking' simply means putting a fresh or different twist on something that's already in news. You might have you seen a story on Today Show that reflects something that's happening in your industry. Call station that airs Today Show and offer a 'local angle.' They'll probably interview you as part of story. You can piggyback on news items, trends, holidays, or community events - possibilities never end. Trends and new ideas and technologies make for good stories. When my wife and I opened first South Texas Subway Sandwich Shop inside a convenience store, we got a front- page write-up in The San Antonio Business Journal. It included a color picture of us standing in front of our location. Buying an equal amount of ad space would have cost about eight thousand dollars. If you're part of a large company or organization (university, non-profit, etc) and you've got a lot of people who are qualified to comment on a wide variety of topics, create and distribute a directory. It can be elaborate or simple - as long as your media contacts can find a suitable expert quickly. Include names, titles, and contact numbers (day and evening) and post your list on your web site.
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