Website not selling? Twelve questions you should ask yourselfWritten by David Bell
So your website is getting visitors, but not enough are buying. A common online problem, unfortunately. Here are twelve common faults found with websites that don't sell. If you answer no to any of them, you need to take action. 1)Does your text focus on emphasizing benefits and results customer will get from purchasing and using it? Sales copy needs to be focused on benefits to end user, not on features of product. List features, and then translate them into benefits customer will get. Move away from "our Widget does this, this and this.." to "You will soon be doing this .." 2)Does your website convey enough strong benefits? Brainstorm to come up with a list of benefits. Rank them in order of importance. Then mention them in order throughout text, best first. Summarizing them with bullet points too also works great. 3)Does you text stimulate emotions? People buy with heart not head - so try and stimulate emotions - use words to paint a picture of life after they've bought your product " Imagine freedom of no more back pain..." or "...money worries could soon be a thing of past, and you could soon be taking those exotic vacations...". 4))Does headline grab and draw you in? You've got to try to stop them dead in their tracks with headline. Use best benefit of your product, and create interest so they read on. Make it hard hitting, but not unbelievable. 5)Do you have a call to action? People put off decisions, even if they're 90% sold on your product, they may still decide to "sleep on it". Don't let them have time to forget - give them an incentive to purchase now - discounts, bonuses etc. 6)Does your website load and function ok? Slow load times may cause people to get impatient and go elsewhere, even though it registers a visit. Do all links work, and more importantly, have you tested your order page by running dummy orders? 7)Do you have any testimonials from satisfied customers? Testimonials are everywhere online, and people expect them as a matter of course. Ask those who have purchased what they thought -email them a simple customer satisfaction survey, offer a freebie for replying and use best comments. If your product is free,try a testimonial swap with a seller of a complementary (but not directly competing) product -offer to review his product if he reviews yours.
| | Improving Your Bottom Line With Page Generation SoftwareWritten by Vic Damone
Like most of us you have heard that key to generating revenue from your website is tied to keywords and content—lots and lots of content! So every day you invest hours or perhaps even hard cash in form of outsourcing to increase content on your site. Search Engine Optimization is all rage these days but there is only one thing you really need to remember—the bottom line! Remember why you wanted to start a website in first place? Profits! This is business, not a popularity contest. One must calculate amount of hours or money put into a website and resulting profits. No matter how much time or money you invest, there will always come a point of diminishing returns. Whereas a hundred hours of investment might well yield you a monthly profit of $1200, two hundred hours poured into that same website may only bring you $1500! You just went from making $12/hour down to $7.50 and if this were a corporation shareholders would be screaming for your head. If profits remain your ultimate goal then there really is only one way to go—lots of websites!
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