The Web is an amazing thing! You can be a 15-year old girl and make everyone believe you are a big-time executive who just can't wait to get home from work after a busy day of meetings and lunches, and relax by your big-screen TV with an expensive Siberian cat in you lap.
I am not exactly sure why you would want to do that, but it's certainly possible :-) In example below, however, you might find that sometimes boosting your online image is important to you AND your wallet.
Have you ever said to yourself, "I am just a person, not a company - why would anyone trust me enough to buy from me?" You ARE a company! If you provide a service or sell a product that others are willing to pay for, then you are a one-person company.
Just because you work out of your home office, doesn't mean you are less professional. Still many people today will not take you seriously if they see you talk from "first face" ("I" instead of "we", "mine" instead of "ours").
There is a remedy for this problem. You can reate a professional, more corporate look on your web site using skillful techniques I will share with you here.
1. Create a high quality logo on your web site. If you don't consider yourself a good graphic designer, hire a professional. The owner of gotlogos.com can give you an excellent quality for only $25.00. There is no good reason not to have it done.
2. Professional web site look. If you can't come up with good design ideas for your web site, consider using high quality web templates. This will immediately boost your credibility by at least 50%, so do this as soon as you can. Just go to http://www.freewebtemplates.com for a huge collection of templates and pick one out.
3. If you don't have your own domain name, get one ASAP! It is not even a question - you absolutely need one to be considered "in game", so to say. I don't think I have ever shopped on a site that has an address like www.geocities.com/1234/~meg or similar.
4. Once you have your own domain, you can use a "real" business e-mail address. For example, my domain name is HelpingFoot.com. This means that instead of firstname.lastname@example.org I can use email@example.com. Ask your hosting company how you can set your e-mail address up to match your domain name.
5. Have you ever heard of a catch-all e-mail account? I have one and I absolutely love it! You can send me an e-mail to firstname.lastname@example.org: email@example.com, firstname.lastname@example.org, email@example.com and whatever else you can think of... and I will receive it in my mailbox. You can use this feature to create different "departments" in your business: service, sales, support, owner, etc. and when you get an e-mail you will know exactly who sender was trying to reach. This will also create an impression of a bigger company.