Website ranking is about your position in search engine results for a particular keyword. Search engine optimisation is about making a Website/Web pages to rank highly (first 30 results) on search engine results Page (SERP).
Your Website Ranking/Position is Important
Your Website rank or position for a particular keyword is what determines whether or not you receive visitors from search engines. It is generally accepted that if you are not ranked in top 30 search results for a particular keyword then as far as search engines are concerned you donÆt exist for that keyword.
Check your Website Ranking/Position Manually
To check your Website rank for a particular keyword go to search engine whose position you want to check and enter your keyword. You then need to go through results and try to locate your Website URL in results. This manual method of checking your Website ranking position is both time consuming and tedious. It is however most reliable and search engine friendly.
Goggle have made Checking your Website ranking at Goggle easier with a ranking page www.googleranking.com which allows you to check your Website position in first 1000 results.
Exactseek also have a very similar feature at http://www.exactseek.com/srank.html
Because Exactseek usually index within a week I use it as a quick check for my web page. If I canÆt get it to rank at top or near top in Exactseek it is unlikely to rank high in Goggle or Yahoo.
Check your Website Ranking Using Software Tools
There are many Website ranking tools and software packages that will automate this process of position checking and they are essential to most webmasters. However despite their use and prevalence major search engines do not allow them. They are however tolerated. So in respect to search engines please donÆt overdo use of website ranking software.