Website Promotion With Email Marketing

Written by Jean Lam


Email marketing is a way of directly communicating with a target audience to market your website or increase awareness about an upcoming promotion connected with your site. In general,repparttar term "email marketing" is used to refer to any emails sent to customers or potential customers in relation to your website.

Email marketing can be a very effective tool to inform customers of future events, or attract new customers by increasing awareness about what your site offers.

Success in email marketing does not come from thoughtlessly blasting out email ads without working to build your own customer base. The basis of successful email marketing is to build existing in-house customer lists, augmenting them by outreach through outside mailing lists.

Your own email list allows you to develop a long-term relationship with your online audience -- to communicate with and market to them over and over.

Generally email marketing can be implemented with these 3 objectives in mind:

(1) Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again

(2) Sending emails designed to encourage customer loyalty and enhancerepparttar 109582 customer relationship

(3) Placing your marketing messages or advertisements in emails sent by other people

Of course, it seems easy to collect hundreds of thousands of email addresses and send everybody an email about your website. Unfortunately, it isn't quite that simple. Essentially, you requirerepparttar 109583 permission ofrepparttar 109584 email recipient to send them info about your site otherwise it may be regarded as "spam" which is unsolicited bulk email.

Inrepparttar 109585 marketing industry, spam is definitely a four letter word and something that should be avoided at all costs. If you are accused of spamming, there could be direct consequences such as damage to your reputation, your website may be shut down and your email accounts closed.

In conjunction with this, there is a strong argument from successful marketers that long-term email campaigns only work consistently when they are based on permission inrepparttar 109586 first place. There are plenty of acceptable ways to market your website by email, don't be tempted to take shortcuts because chances are it could be your downfall.

It's important to stress that anyone considering email marketing must read up onrepparttar 109587 subject of permission and spam. If you don't understandrepparttar 109588 importance of permission andrepparttar 109589 risks of ignoring it, then you could be heading for commercial disaster.

Don't panic, though. It's actually relatively easy to ensure thatrepparttar 109590 address lists you use or build yourself are permission-based.

Below are 3 possible ways to do that:

(1) New Content Notification

You've probably seen sites that offer to notify you whenever they have new information, products, or content.

To tell yourepparttar 109591 truth, this is probablyrepparttar 109592 least effective kind of opt-in list, simply because most people won't sign-up. Instead, they'll bookmark your site thinking they'll just come back from time to time - but don't count it!

Of course, there are certain kinds of sites that CAN benefit from this form of opt-in list. For example, if you have a site that runs contests, you can offer to notify people whenever a new contest begins.

Creating And Promoting Your News Letter

Written by Niki Mcelroy


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Creating And Promoting Your News Letter 2002 - 2003 Niki Mcelroy ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

THE CREATION

If you haven't got around to starting a news letter, I will Let you know it's easier than you think! I will start onrepparttar pretence that you have already established your website. That means you already have a topic of conversation. It doesn't matter if you are doing a site on multilevel marketing, or religion, or stories that inspire, you will want to keep your news letter based on that topic.

There are a few different methods to starting your news letter. I will cover two of them.

One option you have is to use outlook express to manage your news letter. You can even use it to create HTML style news letters Likerepparttar 109581 big sites do.

Here'srepparttar 109582 steps to do that: 1. Click on create mail 2. Click on view 3. Click on source edit 4. Notice that three tabs show atrepparttar 109583 bottom. Click on source 4. You can now modifyrepparttar 109584 code however you want (if you don't know html click: http://www.freeandfrugal.com/ebooks.html)

Just a tip -- Link to graphics through your website, if you link them to your computer they may not show in all email boxes.

The second option is a more professional aproach, you can get a script for your website that works great. You will need to be able to run your own cgi scripts on your server to take advantage of this offer. This is a great script that I have used my self and dont have one complaint yet. Clickrepparttar 109585 following link to get this script for your site: http://www.dtp-aus.com/cgiscript/allcgi.shtml

Once your news letter gets large enough you will want, and most likely need, to use this option. The best thing about using this script is that your subscribers are automatically added withrepparttar 109586 sister script and unsubscribed by eitherrepparttar 109587 sister script orrepparttar 109588 script I am suggesting. Both save you time and money, as they are free.

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