Losing website sales and traffic is sometimes simply a case of web usablity - your website just isn't clear to your visitors. By fixing these simple mistakes, you'll easily increase your conversion rate and make more online sales.
Mistake #1: No Clear Web Navigation System
Is there a clear navigation system of links both at top and bottom of each of your web pages?
Does your visitor scroll down to bottom of a web page only to find one or (even worse) NO links there? Do they have to scroll all way up to top of web page to continue browsing your website?
Guess what - your customer is out of there. So many websites make this mistake and needlessly lose traffic.
Another mistake websites make is putting navigation system in an out-of-the-way place that makes it difficult for user to find. Maybe it blends in with background. Maybe font is so small, visitors easily miss it.
Don't assume your visitors are web savvy or automatically know where to look to navigate your website. Make it easy for them by having a clear, easy to find navigation system. They'll stay on your website longer, which increases chance that you'll make sale.
Mistake #2: Ignoring WIIFM Principle (What's In It For Me?)
Does home page state clearly and concisely what your website can do for your visitor?
Forget about telling your visitor how wonderful you are, how much experience your company has, how many years you've been around or how many awards you've won.
They don't care. They want to know what you can do for them - and they want to know it now. In fast-paced, hectic world that is Internet, you have about 3-5 seconds to convince your visitor that your website is worth their time. That's it (and that's being generous).
Your website should have one clear statement - in an easy-to-find place - about exactly what you can do for your customer. It should state major benefit of doing business with you or major benefit of your product. Your web visitors shouldn't have any questions about your site's purpose after reading that statement.