Here are 10 to keep in mind:

1. Don't use frames. Why would you want to use frames if SEO is important? Don't risk confusing search engine spiders, which happens often with frameset sites. Sure, you can write scripts or adjust content to work within frames, but you probably have better things to do with that time and energy.

2. Don't use Flash. Everyone agrees--Flash looks awesome. But it also slows down user experience and Flash makes it tough to get ranked. The Flash future looks bright for ability of search engines to read some keywords, but what good will this serve if site pages lack visible, readable text?

3. Don't skimp on title tags. Why would you simply call a page About Us in title tag when this meta data occupies prime SEO real estate? Always include effective search phrases that reflect content within title tags.

4. Don't overstuff title tags. Limit titles to 70 characters, with commas between phrases in EVERY title tag; use fewer characters on pages with limited content.

5. Don't bury text. Design often gets in way of Text. Make sure your visible text is located high on page.

If you want to mange an SEO program, you need to be aware of any issue that can affect your success.

Domain name management is one of big factors. Effective domain name management is critical because you could end up getting banned from Google and other search engines if you take wrong approach.

Why would Google ban you?

In spirit of fair play and providing depth in its results, Google frowns on duplicate content. Some web site owners purchase multiple domains and copy their content for both domains. They figure they may land #1 and #2 positions that way. That may be company’s goal, but it’s not very valuable for Internet searcher.