Do you want to hear a secret? Something that high- priced gurus would charge you a fortune for?
Okay, I'll tell you, but only if you promise not to spread it around. This is how big players make real money on Internet.
It is called selling to your back-end. Does that sound painful? Well, believe me, learn about this and you will feel no pain.
The term 'back-end products' is jargon that simply means selling additional items to existing customers.
The traditional mail order business, and more recently, Internet selling, depend largely on power of leveraging (that magic word) existing customers to make maximum profits.
How does it work?
The first point is that there is no rule that says you have to have back-end products. There are many people online who sell a single product and make good money at it. But, in truth, they are wasting a valuable resource, and making a lot more work for themselves, as we shall see.
Let's look at two examples of how back-end selling works well online.
There is a lady I know online who sells a fantastic topical cream that helps eczema sufferers. She spends time and money targeting her advertising to right audience so that she can sell as much cream as possible. But she is a one product company. She only sells that one cream and has no plans as yet to introduce bnew products.
What is her back-end?
More cream. Everyone who buys becomes part of a new 'super-targeted' audience. She can email them special 'repeat purchase' offers at virtually no cost to her. So she makes these existing customers feel special by giving them great cost savings - and ends up making a higher profit-per-customer than she would have done otherwise. Along way, these 'super targets' also recommend her to their friends and family, so she makes even more sales.
That system works for her because she sells a consumable product, that really works, and is not available elsewhere.
But what about one-off purchases that do not have a repeat function built in?
As a second example, let's suppose you want to sell information products, or ebooks. Having created your first book, take a moment and think how you can expand it to add interest to type of people who would buy. Perhaps a special report, another book on a related topic, a video, a member's site - list is almost endless. Only after you have created this second-string product should you launch first one.
How might this work in practice?
In order to sell anything on net, you need to invest some money. Don't believe people who tell you that it can all be done for free. it can't. Maybe you need less to start up a business online than in 'real world', but you still need some seed capital. You need money for search engine positioning, money for advertising, web hosting, domain names and so on.