Website Owners: How Will YOU Build Sales?

Written by Raynay Valles

Making more sales on your website may be as simple as choosing. Assuming you have a good product, and a market exists for your product, all you need is to add sales and marketing expertise to your webbusiness.

You have 3 options. Which will you choose? 1. Hire a full-time Sales and Marketing Director

Description: He or she understands how to attract and keep customers. Manages budgets and people, sets goals and evaluates performance. Many times must "sell" strategies and tactics to decision makers, who may have strong but wrong-headed opinions.

Pros: Knows how to build sales. Can have industry-specific experience and contacts, which may give your firm an advantage. The best will have extensive online sales marketing experience.

Cons: A huge investment, which makes this option only available to larger firms. Many times an otherwise experienced sales marketer must play catch-up to learn about tools and tactics that work onrepparttar web.

Cost: It varies by experience and where your business is located. According to, a sales and marketing director position can command $96,000/year in Chicago, $107,000/year in Boston and $103,000/year in San Diego.

2. Hire a online sales specialist.

Description: These sales consultants have built up web-specific selling expertise. He or she knows what sends online shoppers clicking away from a website and is fully versed in attracting potential customers and converting them into buyers. Can develop a sales and marketing plan, prepare budgets, implementrepparttar 127346 plan and other tasks.

Pros: Should be able to tell you how to getrepparttar 127347 most impact for your money. Knowledgeable about techniques that will getrepparttar 127348 best results. Will first determine what needs to be done, then is connected torepparttar 127349 copywriters, webdesigners, search engine specialists and tools that can help.

Cons: You may find a "one size fits all" solution provider. For example, he may really only be experienced in search engine placement and unaware of other tactics that would work especially well for your particular business.

Does My Back-End Look Big In This?

Written by Martin Avis

Do you want to hear a secret? Something that high- priced gurus would charge you a fortune for?

Okay, I'll tell you, but only if you promise not to spread it around. This is howrepparttar big players make real money onrepparttar 127345 Internet.

It is called selling to your back-end. Does that sound painful? Well, believe me, learn about this and you will feel no pain.

The term 'back-end products' is jargon that simply means selling additional items to existing customers.

The traditional mail order business, and more recently, Internet selling, depend largely onrepparttar 127346 power of leveraging (that magic word) existing customers to make maximum profits.

How does it work?

The first point is that there is no rule that says you have to have back-end products. There are many people online who sell a single product and make good money at it. But, in truth, they are wasting a valuable resource, and making a lot more work for themselves, as we shall see.

Let's look at two examples of how back-end selling works well online.

There is a lady I know online who sells a fantastic topical cream that helps eczema sufferers. She spends time and money targeting her advertising torepparttar 127347 right audience so that she can sell as much cream as possible. But she is a one product company. She only sells that one cream and has no plans as yet to introduce bnew products.

What is her back-end?

More cream. Everyone who buys becomes part of a new 'super-targeted' audience. She can email them special 'repeat purchase' offers at virtually no cost to her. So she makes these existing customers feel special by giving them great cost savings - and ends up making a higher profit-per-customer than she would have done otherwise. Alongrepparttar 127348 way, these 'super targets' also recommend her to their friends and family, so she makes even more sales.

That system works for her because she sells a consumable product, that really works, and is not available elsewhere.

But what about one-off purchases that do not have a repeat function built in?

As a second example, let's suppose you want to sell information products, or ebooks. Having created your first book, take a moment and think how you can expand it to add interest torepparttar 127349 type of people who would buy. Perhaps a special report, another book on a related topic, a video, a member's site -repparttar 127350 list is almost endless. Only after you have created this second-string product should you launchrepparttar 127351 first one.

How might this work in practice?

In order to sell anything onrepparttar 127352 net, you need to invest some money. Don't believerepparttar 127353 people who tell you that it can all be done for free. it can't. Maybe you need less to start up a business online than inrepparttar 127354 'real world', but you still need some seed capital. You need money for search engine positioning, money for advertising, web hosting, domain names and so on.

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