by Marketing Basics

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If your website isn't making any sales, that means there's a problem somewhere. Okay, so it doesn't take a rocket scientist to figure out that there's something's wrong.

However, it does require a certain amount of ingenuity to identify and fix problem. For example, do you know:

* How to identify your target market

* How to quickly attract your perfect customer

* How to discover your unique selling proposition

* How to create a marketing message that will have people saying "Tell Me More!"

* How to write a compelling headline using 5 human motivators

* Why people buy and how to make them whip out their wallet to purchase your product or service

* The 12 most powerful words in English language

* 2 FREE things you can do immediately to increase sales (they're not what you think!)

A large part of online marketing is really a high-tech version of classic direct sales techniques. From landing pages to affiliate recruitment to attracting list signups, all employ variations on classic marketing methods. With that in mind, there are several direct marketing books that are generally considered classics. These are worthy reading and study materials for all marketers.