Website Hosting 101 - Learning The Basics

Written by Alessandro DeBarros

As a beginner trying to findrepparttar right web host for your website is often daunting. The jargon used by most web hosts often goes way over your head. Inrepparttar 131803 Hosting 101 section, BrandBlast has 6 lessons forrepparttar 131804 beginner who wishes to learnrepparttar 131805 basics of finding a web host.

Lesson One: What is Web Hosting?

Web hosting isrepparttar 131806 essentiallyrepparttar 131807 placement of your website ontorepparttar 131808 Internet through a server. Once your site is on a server, anyone with Internet access can look at your website - from anywhere inrepparttar 131809 world, 24 hours a day. In order to have your site hosted onrepparttar 131810 web, you need to haverepparttar 131811 following three things:

A Website - a page or set of pages that is located underrepparttar 131812 same domain name. is a website (but you knew that already!) A web page is a computer document written in a publishing language called HTML. When an Internet user types in your web address, your web server sendsrepparttar 131813 content of your web page to that user.

A Domain Name - a unique text-based address used to locate a specific set of web pages. A domain name is made up of words and/or numbers plus a TLD (top level domain). The TLD for most businesses is ".com", such as; non-profit organizations use ".org"; universities and educational sites use ".edu"; and sites involved withrepparttar 131814 U.S. government use ".gov". More TLDs are available, such as .biz, .pro, .name, .info, etc.

An Account With A Web Hosting Company, or a server of your own to host your website. A server is a computer that stores information that can be accessed throughrepparttar 131815 network. Servers can also be used to store website information that can be accessed by any computer with a connection torepparttar 131816 Internet - and a browser such as Internet Explorer or Netscape Navigator,repparttar 131817 two most popular web browsers.

Web hosting is, in many ways, similar to renting property. There are plenty of companies that will rent you space on their web servers. The wide range of services start from free hosting on up to buying a server for your own personal use. It's possible to spend thousands of dollars a year on web hosting alone, thoughrepparttar 131818 average person or small business typically pays $10 - $50 a month, depending on how many features, web space, and data transfer they need.

Lesson Two: Do I Need a Web Host?

If you are planning to establish an internet presence, whether it be inrepparttar 131819 form of a personal homepage or a full-service e-commerce catalogue, and do not own your own personal server, you will definitely need a web host.

Finding a good web host, however, can be a rather difficult endeavor. BrandBlast’s website hosting services are a great place to start your search, our hosting plans are designed to acccomodate any website requirement and can be upgraded at any time, our plans grow with you.

Choosing a host for your website should not be taken lightly. Once committed, it becomes a real headache to move elsewhere - not to mentionrepparttar 131820 damage that can be done to your business if you makerepparttar 131821 wrong choice.

This makes it very important to "get it rightrepparttar 131822 first time." Find out as much as you can about your prospective host before making any decisions, and have a clear idea ofrepparttar 131823 scope of your site, andrepparttar 131824 functions you wish to have prior to searching for your host.

Doingrepparttar 131825 proper planning will help you a great deal in your selection of a host, and will save yourepparttar 131826 headache of trying to change hosts later.

Lesson Three: What type of web hosting package is suitable for me - free or shared?

FREE - Free is for fun. If you want to experiment with a site or put up a small, personal site forrepparttar 131827 fun of it.

If you fall into this category, you probably need just a small amount of web space and little bandwidth: 1 to 2 MB should be plenty for your needs; and a personal, unique domain name may not even be necessary. In fact, you can get web space FREE. A popular provider of free space is Geocities ( However, because it's free, you may find out later that there are many limitations - it all depends how far you want to go...

SHARED - Go "shared" if you are serious about doing some business or have a professional website that is much better off "standing on its own." Or if you simply prefer your own domain name and space.

Top 5 Mistakes In Ezine Advertising

Written by Alessandro DeBarros

Top 5 Mistakes In Ezine Advertising

By Alessandro DeBarros

Ezine advertising has been glorified by expertsrepparttar world over asrepparttar 131800 last refuge forrepparttar 131801 little guy/gal to make a buck online. Well, I hate to deliver bad news, and please don't shootrepparttar 131802 messenger, but there are some draw backs to ezine advertising and many ofrepparttar 131803 Inner Sanctum E-Letter subscribers are making them daily. Let's look atrepparttar 131804 most common mistakes and their solutions.

Mistake #1: Not Tracking Your Ads

Many business owners have no idea how they can track every ad they place. Whether for an affiliate program or their own product, they just don't know. Not knowing what ad is working and producingrepparttar 131805 sale will cost you and your business thousands of dollars. When you know what ad produces and what ad doesn't you can cutrepparttar 131806 worst ofrepparttar 131807 ads and only keeprepparttar 131808 ad/s which is producing for your business.

--Solution--: If you own your own website and domain name, you can track every ad by creating a special redirect link that is only used in that ad. Or you can add a question mark torepparttar 131809 end ofrepparttar 131810 URL and check that on your stats page.

A simple, will suffice in most cases. Check with your web host to see if you have access to your web site stats log. Or sign up for one ofrepparttar 131811 free/fee tracking services online.

Mistake #2: Writing Me-Too Ads

When writing your ad you must take your ego, your desire to boast about you and your company, out ofrepparttar 131812 equation. An example of a me-too ad:

"Acme Law Offices have been in business for 20 years. Our staff of lawyers all graduated from Harvard Law School with honors. Call us at 1-800-acme-law today!"

--Solution--: Write benefit and results oriented ads. Example:

"Guaranteed Settlements! Win your settlement guaranteed and save 43% on attorney fees by calling ACME Law Offices at: (blah, blah, blah)"

This ad focuses completely onrepparttar 131813 end result,repparttar 131814 main benefit. Guaranteed Settlements. Which ad do you think would pull more responses?

Mistake #3: Running Classifieds

Since they don't cost much, business owners tend to use classifieds to save costs. Classifieds are cheap, $5-$20 per ad, and in most cases run faster than solo or top sponsor ads becauserepparttar 131815 ezine publisher runs 10-20 per issue.

What's not so commonly known isrepparttar 131816 fact classified sections are often times scanned byrepparttar 131817 reader (I scan past them every time) and get very little eye time.

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