Website Development: Become Your Own Expert

Written by Theresa V. Wilson

Starting and maintaining a business is challenging enough withoutrepparttar additional financial burden of hiring a web site expert to put your vision on paper. If you are starting your business on a “shoe string budget,” hiring someone to take your written materials to type in a basic format, add a few pictures and edit what you tell them periodically may not be sound money management.

It is not necessary to be a computer “wiz” to develop your web site. You do have to know your product or service and be able to follow directions. Even if you have a web site consultant, “hands on” content and presentation development will be your responsibility—the buck still stops with you. Before you hire that web site expert, considerrepparttar 117144 following information. It may save you money and unnecessary waste of time.

One strategy is to utilize web site packages that provide software to enable you to selectrepparttar 117145 number of pages needed, choose background color schemes, and will include “download” features that will identify various products and services you offer. These packages offer you control over content 24 hours, 7 days per week, as opposed to contracting someone at $450-$600 for initial development then $50-$75 per hour to generaterepparttar 117146 inevitable changes in content as you grow your business. In addition, most web site consultants include “fine print” detailed costs for adding pictures or changing landscape.

Although you do not have to speak an unfamiliar computer language to masterrepparttar 117147 development of your business web site, you do have to know your product or service and a commitment to marketing and developing your business. Let’s take a look atrepparttar 117148 basics of web site development for a five (5) page site:

1.What do you want your visitor to see when they visit your site? Begin with “colors” for background andrepparttar 117149 printed words. Depending onrepparttar 117150 service or product, it will either be a soft gray background with black or maroon print or black or dark blue background with white print. Others may have pastel colors with soft print. Color selections are based onrepparttar 117151 product or message.

2.What information shouldrepparttar 117152 visitor see first? The Welcome page should be viewed asrepparttar 117153 same asrepparttar 117154 welcome mat at your door. Its content will conveyrepparttar 117155 purpose of your business or service. Your welcome message can be developed usingrepparttar 117156 executive summary section of your business plan.

Remember, you are introducingrepparttar 117157 product or service and giving your visitor a brief overview of what they can find onrepparttar 117158 other pages of your site. You are letting potential customers know they are inrepparttar 117159 right place. You have 15 seconds to capture your audience. Not unlike other personal presentations, don’t waste time on unnecessary words. Get torepparttar 117160 point. Entice them to want to know more. Information on this page, therefore, must be prepared by someone who knowsrepparttar 117161 company and its products or services. Even with a web site consultant, no one can better describe your company than you. The basic facts will come from you. NO passingrepparttar 117162 buck here.

3.Who are you? The “About Us” page is your “brag bag” opportunity. This is where you talk about business accomplishments and expertise, awards and recognition. You can also provide a brief overview of yourself (especially if you are promoting consulting services) or background and expertise of any partners or key staff.

4.What are you selling? The product or Service page. Here is your sales pitch opportunity page. Describe how your product or service will be useful to your target market. Why is it unique? Who will it help? Why should they purchase it? This page, more than any other, will be fine tuned on a regular basis inrepparttar 117163 beginning. Wording, pictures, headings, etc. may need to be adjusted and revised as you develop and grow your business. For this reason alone, control over your web site should be a paramount consideration. Pictures are worth thousands of dollars.

Working From Home Is A Family Affair

Written by Theresa V. Wilson

The level and quality of family input and support are often ignored when starting a business. Even with money and inventive ideas, family backing and emotional support are primary ingredients to success. This article provides questions which must be considered before embarking on any business venture. Don’t let your initial responses or persuade you to change your mind before you begin. They are meant to encourage you to be creative, think beyondrepparttar box, eliminate “tunnel vision,” and to masterrepparttar 117143 possibilities of being an independent self-starter ready to be a successful entrepreneur.

Do You Have Family Support For Your Home Based Business Idea? Starting a business is challenging and difficult. Even with money and inventive ideas, family backing and emotional support are primary ingredients to success. Home based in itself means that more than one person will be affected by changes in environment and living conditions. Many home based businesses falter because owners fail to take into accountrepparttar 117144 adjustments that naturally occur when working out ofrepparttar 117145 home. Before embarking on any “at home” business takerepparttar 117146 time to explorerepparttar 117147 idea with all involved. Make a list of advantages and disadvantages together. Especially when children are involved, be sure to include them in this important phase of planning. Discuss “do’s” and “don’ts” whenrepparttar 117148 parent is on “work time”. Clarify “quality time,” so that you diffuse resentment of changes in lifestyle patterns. Make sure everyone “buys in” torepparttar 117149 concept of a work at home business. Most importantly, develop marketing strategies and projections so that each family member has assignments and business related “jobs” that encourage a sense of shared business ownership. Remember succeeding in business is difficult enough withoutrepparttar 117150 certainty of family support.

How Will You Know If You’re Ready? Home based businesses are more than a run-of-the- mill idea. One important consideration is selecting something not only of interest to you, but is also something you are capable of doing. It should be a business for which you have a high level of expertise as a result of professional and/or career interests and abilities or because of a hobby you’ve practiced overrepparttar 117151 years. Never elect to start a business based totally on new untested ideas or based on a dependency onrepparttar 117152 ideas of another. If you have not fully developed your idea, takerepparttar 117153 time to investigate and explore it from various viewpoints. Takerepparttar 117154 time to research your topic and write a vision for your business plan. It might also be worthwhile attend seminar or workshop training sessions on developing and writing a business plan. Keeprepparttar 117155 family involved in these early stage development plans. Remember, two heads are better than one. You also encourage continued family ownership in business development.

How Much Money Will You Need? The amount of money needed for starting your home based business depends onrepparttar 117156 product or services you are selling. Bridal consulting businesses, for example require low overhead costs. A computer and printer, telephone, file cabinet, paper, pens, etc. are some ofrepparttar 117157 basic start up materials needed. However, arts and crafts, floral arrangements, or gift baskets will demand purchase of items needed to preparerepparttar 117158 products for sale. With proper planning and business projections, you will be able to develop financial projections based on beginning inventories, expenses and estimated sales. Planning business income strategies and cutting costs for inventory investments can create a need for additional family discussions. What luxury items must be sacrificed or detoured duringrepparttar 117159 business start phase? What family vacations will be delayed or eliminated and for how long? Up front and open family conversations atrepparttar 117160 beginning of business planning can help eliminate unnecessary disappointments later.

Do You Have A Product or Idea Worth Selling? This is where a family’s input becomes an immeasurable tool. Your family is your first line of prospecting and sales. You can start by presenting your idea as part of a family meeting. Your presentation should be as thorough and professional as if you are about to makerepparttar 117161 most important sale of your career. Encourage them to role play customer questions and responses. This strategy serves a dual purpose. You gain from a critical “in-house” critique of your product or idea before it goes public, and you gain family members with a broader perspective ofrepparttar 117162 company and their role as marketing advocates or potential sales representatives.

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