Blue - color of stability Blue is a color of peace, harmony, tranquility, health, coolness, confidence, loyalty, conservatism, dependability and technology. Blue is a safe choice for most uses. It causes brain to send off 11 chemical tranquilizers and is a wonderful calming color. It is a preferred color for corporate America, but avoid using blue when promoting food and cooking because blue suppresses appetite.

Negatives: Depression, coldness,obscenity, conservatism and winter

Red - color of passion Red is color of passion, strength, energy, fire, love, excitement, speed, leadership and power. When using red in your website design it is best to us it as an accent color. This color does not usually work well with greens or purples of same intensity, causing a vibrating effect on eyes. It is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites as it attracts eye.

Negatives: Danger, fire, blood, war, anger, stop, revolution, radicalism and aggression

Yellow - color of ideas Yellow can convey sunlight, joy, happiness, optimism, idealism, wealth (gold), summer and hope. It is brightest color and intellectuals love yellow. It takes more chemicals in eye to see color yellow. Websites targeting older people should look at other colors as yellow can make them feel anxious or angry.

Negatives: Cowardice, illness, hazards, dishonesty and avarice

Green - color of nature Green implies movement, nature, spring, fertility, youth, environment, money (US), good luck, safety and generosity. It is most restful color for human eye and it can improve vision. Green works well as an accent or secondary color. Use green to indicate safety when advertising products that may be considered dangerous, such as medicines. Olive green is traditional color of peace.

Negatives: Inexperience, envy, misfortune, jealousy, illness and greed

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Lots of people struggle to come up with attractive color combinations when designing logos, banners or web sites. So, here's an easy technique that only takes a few minutes.

What You Need:

1. An image that you like, maybe one that you think ties in with theme of whatever you're designing.

2. A paint program with an eye dropper tool.

Method:

1. Load image into your paint program.

2. If you want a color scheme consisting of colors that are in browser color-safe palette, and your paint program (not every program does) has a function to convert images into color-safe palettes, use it now.

If you don't know what I mean by color-safe palette, see http://www.graphicsacademy.com/what_colorsafe.php

If your want color-safe colors, but your paint program doesn't have a function to convert images into it, don't worry, I'll show you how to convert colors manually at end of this article. In this case, proceed with steps 3 and 4, and then at end manually convert each of your chosen colors to browser-safe colors using method explained below.