Website Design - Choosing Your Colors WiselyWritten by Shell Harris
When designing a website choose colors wisely. Remember, colors convey emotions and emotions can heavily influence your decision-making process. Your choice of colors for your website should mirror message and/or feeling you to hope to communicate to viewer. Let's take a look at some colors and what they mean to you and your website.
Blue - color of stability Blue is a color of peace, harmony, tranquility, health, coolness, confidence, loyalty, conservatism, dependability and technology. Blue is a safe choice for most uses. It causes brain to send off 11 chemical tranquilizers and is a wonderful calming color. It is a preferred color for corporate America, but avoid using blue when promoting food and cooking because blue suppresses appetite.
Negatives: Depression, coldness,obscenity, conservatism and winter
Red - color of passion Red is color of passion, strength, energy, fire, love, excitement, speed, leadership and power. When using red in your website design it is best to us it as an accent color. This color does not usually work well with greens or purples of same intensity, causing a vibrating effect on eyes. It is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites as it attracts eye.
Negatives: Danger, fire, blood, war, anger, stop, revolution, radicalism and aggression
Yellow - color of ideas Yellow can convey sunlight, joy, happiness, optimism, idealism, wealth (gold), summer and hope. It is brightest color and intellectuals love yellow. It takes more chemicals in eye to see color yellow. Websites targeting older people should look at other colors as yellow can make them feel anxious or angry.
Negatives: Cowardice, illness, hazards, dishonesty and avarice
Green - color of nature Green implies movement, nature, spring, fertility, youth, environment, money (US), good luck, safety and generosity. It is most restful color for human eye and it can improve vision. Green works well as an accent or secondary color. Use green to indicate safety when advertising products that may be considered dangerous, such as medicines. Olive green is traditional color of peace.
Negatives: Inexperience, envy, misfortune, jealousy, illness and greed
Orange - color of energy Orange conveys creativity, confidence, balance, heat, enthusiasm, flamboyance and playfulness. Orange increases oxygen supply to brain, producing an invigorating effect, and stimulates mental activity. It is highly accepted among young people. Orange is very effective for promoting food products and children's products such as toys.
An Easy Way to Choose Attractive Color CombinationsWritten by Sunil Tanna
An Easy Way to Choose Attractive Color Combinations by Sunil Tanna of Answers 2000 http://www.ans2000.com/
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Lots of people struggle to come up with attractive color combinations when designing logos, banners or web sites. So, here's an easy technique that only takes a few minutes.
What You Need:
1. An image that you like, maybe one that you think ties in with theme of whatever you're designing.
2. A paint program with an eye dropper tool.
1. Load image into your paint program.
2. If you want a color scheme consisting of colors that are in browser color-safe palette, and your paint program (not every program does) has a function to convert images into color-safe palettes, use it now.
If you don't know what I mean by color-safe palette, see http://www.graphicsacademy.com/what_colorsafe.php
If your want color-safe colors, but your paint program doesn't have a function to convert images into it, don't worry, I'll show you how to convert colors manually at end of this article. In this case, proceed with steps 3 and 4, and then at end manually convert each of your chosen colors to browser-safe colors using method explained below.
3. Now use eye dropper tool to paint program to pick-up one of most prominent colors in image. Somewhere in your paint program there should be a function to give you Red, Green and Blue values (three numbers) for color selected (in some paint programs it's even displayed in status bar). Make a note of three numbers.