Website Content vs. your Search Engine Rankings

Written by Brian Basson

This is a one ofrepparttar most important questions any webmaster should ask him or herself : which keywords, how much, and how to naturally include it inrepparttar 127816 site's content ? Many people refer to this plainly as keyword density. Getting back to basics -repparttar 127817 search engines spiders websites all overrepparttar 127818 internet. Many factors will give a site a certain rank onrepparttar 127819 search engines, including links pointing towards a site, title and description tags, but inrepparttar 127820 end, one ofrepparttar 127821 most important factors is site content - Isn't this exactly why we searchrepparttar 127822 internet inrepparttar 127823 first place ? We search for specific information, and relevant information is what we're hoping to get when searching a search engine. The betterrepparttar 127824 content,repparttar 127825 higher your website's rankings should be.

It is therefore extremely important to look at your site's content - what, where, when and how ! The trick lies in giving content a natural flow, like when reading a book. Content having an

Organic Search Engine Optimization

Written by Jeff Palmer

Organic Search Engine Optimization What it is and why itís so important.

By Jeff Palmer

Search engine optimization can be broken down into two separate yet intertwined categories. Non-organic or paid search optimization and organic, or unpaid search optimization. Paid search advertising relies on purchased search phrases to drive visitors to a website, while organic search optimization focuses on developing web sites that are naturally search engine friendly and appear inrepparttar unpaid or "organic" search engine results pages. (SERPS)

Successful organic optimization combines technical know-how with persuasive marketing.

Organically optimized web sites contain content that visitors find informative and relevant to their searches. Content is further optimized for search engines by incorporating relevant key phrases or words intorepparttar 127815 site's literature.

Organic optimization is holistic in approach. Every aspect of a web site is analysed for it's level of search friendliness. Aspects likerepparttar 127816 site's title, meta-tags, editorial copy, structure and design, usability and function are all taken into consideration. These aspects and many others are equally considered when optimizing a web site. There are, however four main points of interest:

1. Key Phrases: One ofrepparttar 127817 first steps in organic optimization is determining which key phrases are to be targeted. This is determined by researching which words or phrases a target audience is most likely to search for. These target keywords are then incorporated intorepparttar 127818 title, description and content of a web site.

It is important to note thatrepparttar 127819 overuse of keywords in a web site can result in a search engineís indexing software to considering a site as abusing or spammingrepparttar 127820 search engine and can result in that site being removed fromrepparttar 127821 search index.

Generally a key word should appear five to eight times within a siteís editorial content and content should consist of between 200 and 400 words.

2. Site Structure Search engines are somewhat limited inrepparttar 127822 way they can index a web site. Search engine robots or spiders are chiefly concerned with determining two things, what is this web site all about and where should this site show up inrepparttar 127823 search engine results. Oftenrepparttar 127824 way in which a web site is constructed can have negative results in how effective these search spiders are.

It is important to understand how search engine indexing works in order to create web sites which are fine tuned for optimal search results

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