__ all short sentences and paragraphs (more reader friendly)

__ lots of "white" space (more appealing)

__ graphics (makes site more interesting and entertaining)

__ links (widens reader interest)(boosts search engine ranking)

__ search engine listings (so people can find your site)

__ banner at top (makes home page look professional)

The trend started with Google releasing their toolbar for Internet Explorer. It changed way we searched by making search engine available from inside browser with no need for user to go to particular website.

And now, Yahoo!, Microsoft, AOL… Every big corporation running a search engine has their own toolbar. So much so that if I turn all toolbars installed on my particular browser, there would be little space left for browsing space!

So, how do you as a web publisher (or a content provider) reach out to your clientele? Get them to install a search toolbar that is custom made to suit your website. I found some companies selling tools to make customized toolbars, but one I am discussing today provides service for free and integrates custom search results for YOUR SITE.

Effective Brand has a complete web-based toolbar generator. Moreover, they host toolbar for you on their website with a custom page dedicated to it. The initial toolbar generator is a 4-step procedure where user gets to pick up a logo, a search string, custom buttons, and basic toolbar details. And system generates toolbar and custom page.