Website As a Business Tool, NOT a Business Expense

"Free Hosting, Free Domains, Free Registration, No Start-Up Fees, Unlimited Bandwidth, Free E-Commerce Set-Up, First Year Free, Design Your Own Website…" If we spend enough time playing all free offers, is it possible to get a complete free site to help a new business get off its feet? Well, truth is, YES! There are some MAJOR issues to consider up front, however. The primary areas of danger with this approach include fine print disputes, permanent loss of e-mail address usability, and runaway unauthorized credit card charges. and we hear about new tricks or angles being used all time. With so many free offers, why is it that some reputable businesses are paying thousands of dollars for their websites? Where is middle ground? Start with your business plan, no matter how formal or informal it is. What are goals or overall intent of business? The most important elements that MUST be present in a business plan, or else it isn't a viable plan, include WHY market would choose your product or service over others available, WHO that market is, HOW you're going to reach them. If primary objective of your company is generate a bottom line profit, then somewhere in your plan, you've probably considered things such as selling more units vs. selling at higher cost per unit, or increasing number in customer-base vs. increasing customer frequency. Consider YOUR business approach, mix it with YOUR market, and very often a much more effective and targeted application for a small business website makes itself apparent.

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