SE Positioning: Webmaster Secrets for Top 10 Search Results in Google, Yahoo and MSN.

Webmaster Secrets for Top 10 Search Results in Google, Yahoo and MSN.

In repparttar following article, 3 simple steps that are easy to remember will reveal just how easy search engine optimisation can be once you know how. There are many websites that will complicate SEO by referring to engine algorithms, page rank formulas, key-word density or what have you. This article will not dwell anything that technical. Lets leave repparttar 105834 theorists and bloggers to do what they do best and argue till repparttar 105835 cows come home. In repparttar 105836 meantime we can work towards getting your webpage up into repparttar 105837 top 10 results at Google, MSN and Yahoo.

There are only three simple steps of repparttar 105838 SEO equation to remember:

Choose to target search terms that are not hotly contested by competitors.
Optimise your page content and html for those terms.
Actively seek external, one-way, incoming links with targeted key terms as anchor text.

Let's take a look at those 3 steps in greater detail.

Choose to target search terms that are not hotly contested by competitors.

Why..? Would you rather spin repparttar 105841 roulette wheel and take your chances against high-rolling competitors, who throw tonnes of cash into professional SEO and advertising campaigns; or get qualified traffic hitting your site now? Websites targeting repparttar 105842 most popular search terms are small fish in a big pond. By targeting less popular terms with fewer possible search results, you become a bigger fish in a smaller pond.

Lets take an extreme example. Your a commercial web host and you want your site optimised for search engines. With Google, repparttar 105843 search phrase 'web hosting' returns 23 million results. That's a lot of competition; small fish in a big pond remember. How about 'commercial website hosting'? Well you have about 9 million other pages to compete with there. The phrase 'webhosting specials' only returns 1.2 million results. So how many other pages do you want to compete against, 23 million or 1.2 mil?

There are a few convenient tools around for selecting your search terms. To find how many search-result competitors exist for related terms, check out Google's keyword suggest. Once you've narrowed down a list of candidates, head on over to repparttar 105844 Overture's site and start up a dummy account. The key-word suggest tool is invaluable for gaining an insight to what people punch into search engines and how many hits these terms are scoring at Overture per month. Your looking for a sweet spot of say 5-10% of repparttar 105845 result pages that your industry's hottest terms return.

Optimise your page content and html for your new terms.

The most logical page to optimise first time round is your homepage. There are factors that play into SEO which are heavily dependant on how many external websites link to your page. The most common link you are going to score from other sites is repparttar 105846 default homepage, so it follows that this is repparttar 105847 best place to start. The most critical part of your web page is behind repparttar 105848 scenes in repparttar 105849 html. Particularly important is repparttar 105850 header and it's relationship to repparttar 105851 rest of your html.

Your website should include 3 important tags in repparttar 105852 head. They include title, meta description, and meta key-words. It's important to have repparttar 105853 title as repparttar 105854 first tag in repparttar 105855 head, with repparttar 105856 2 mentioned metas soon following. Stuffing your head tags with other metas and clutter such as lengthy javascript can only harm your search engine results page ranking (SERPs); <head>clutter will never improve it.

So lets take a look at our web hosting site example. The beginning html for repparttar 105857 index page should be something along these lines;

<html> <head> <title>Webhosting Specials</title> <meta name="keywords" content="webhosting specials, webhosting, specials, web, hosting" /> <meta name="description" content="ACME Webhosting offers competitive webhosting specials" /> <!-- keep all your css external --> <style type="text/css" media="screen">@import "your_css.css";</style> <!-- get a funky bookmark icon in there --> <link rel="shortcut icon" href="favicon.ico" rel="nofollow" type="image/x-icon" /> <!--get any javascript external from head tags --> <script language="JavaScript" type="text/javascript" src="externalJavascript.js"></script> </head>

Now repparttar 105858 header tags have set repparttar 105859 stage for repparttar 105860 rest of repparttar 105861 page. The idea is to make repparttar 105862 rest of repparttar 105863 html and content appear with 'Website specials' as repparttar 105864 most prominent topic. Search engines see tags such as <h1>, <h2>, <h3>, <strong>, <em>, <u> and <a href> as prominent indicators of topic relevancy. You want to make sure that 'website specials' appears in a h1 or h2 tag as close to repparttar 105865 beginning of your content tag as possible:

<body> <h1>Website Specials</h1><!-- this may be web page title --> ..snip.. <h2>ACME Webhosting offers competitive webhosting specials</h2>

Whatever copy or text content you have on repparttar 105867 page, you want 'website specials' to appear in bold and italic or underlined (just once will do). Don't go overboard in repeating repparttar 105868 terms throughout your text content over and over. Don't hide repparttar 105869 terms by giving them a font colour repparttar 105870 same as repparttar 105871 background. Just sprinkle repparttar 105872 term sparingly throughout repparttar 105873 copy so that it remains easily read. Remember you still have to sell product and no one likes to read spam; say a ballpark of once per 100 words of content. For repparttar 105874 first 3 images that appear in repparttar 105875 html from repparttar 105876 top of repparttar 105877 page, you want repparttar 105878 key terms to appear in their 'alt' attributes.

..blah...<strong>Webhosting Specials</strong>. <u>Webhosting Specials</u> ..blah.. <img src=mainlogo.jpg alt="Webhosting Specials Logo" />

Webmaster Secrets for Top 10 Search Results in Google, Yahoo and MSN.

Webmaster Secrets for Top 10 Search Results in Google, Yahoo and MSN.

Choose to target search terms that are not hotly contested by competitors.

Optimise your page content and html for your new terms.

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