Eight Steps to Design a Surfer Friendly Website That Search Engines LoveBy Venkata Ramana
1) Crystal Clear Source Code (HTML/CSS)
Many web-designers give far too much importance to look and graphics of website while ignoring clarity of source code. Clean and well-written source code is first step to website design success. If a spider cannot find your keywords, you might just as well forget about search engine optimization.
2) Keywords in Title Tags.
Keywords in title tags are one of most important factors for optimization. Search engines display your title tags in search results. This tells surfers what your page is about.
3) Easy Navigation Links.
While preparing layout of your website, remember navigation links. They must be clearly visible. Hidden links must be removed. Navigation links embedded with key words are an asset in search engine ranking. But beware -- stuffing your navigation links with too many keywords may land you in trouble!
4) Keyword Rich
Pages BUT Understandable Content. Yes - search engines love keyword rich content. This does not mean you have to stuff your articles with meaningless sentences. A keyword rich article can contain a keyword density of five to seven percent. Your articles must also be well edited to make them both search engine and user friendly. Invisible keywords and keyword-spamming are a no-no.
5) Using Heading Tags (
, etc.) For Ease of Reading and Search Engine Friendliness.