The first popular strategy for e-business websites we are about to discuss could also be described as a "Sale Focused".
The vastly known description to that kind of online presence is "mini-sale-site". I wouldn't support that description as i don't think it is complete enough. The term "mini" usually refers to a one-two-three page website, only purpose of which is to sell some product/service. I should put here a big "BUT".
On contrast to that meaning, I could give you numerous examples of content rich websites with two to three pages of 5-10 power articles and a site that consists of 20-50 pages of blatant sales letters.
That is why main idea behind any "mini-site" is not a number of pages, rather then strict and unconsciously straightforward direction towards product/service selling. That is why any e-shop will meet "mini site" requirements as they are nothing more then a number of sales letters directed to turn usual surfer into buyer as quickly as possible.
Their TASKS are to:
1. Present visitor with a product/service; 2. Reassure her/him that it is best offer in whole universe; 3. Show them how they managed to live all that time without their product/service; 4. Give them a guarantee that they will even be able to "fly to Moon" tomorrow, if they buy what we offer today; 5. and close sale. If needed, capture your visitor's email and explain for next 5 days, that they are losing their unbounded wealth with each day of purchase delay.
* The only purpose is to close sale. * Main income is generated by direct web-site sales. Indirect income streams through additional services, except all kinds of partner programs, are subsidiary. * Demands integrated e-commerce solutions to be able to serve smoothly all volumes of sales. * Relatively high business process automation.
How long is way?
Absolutely short. If you will come to one of those giant e-shops and be amazed by structure and service complexity, you would better not, as their core consists of a big number of sales pages with a bunch of additional services. If you have already seen yourself in chair of President or, at worst, Vice-president of such online giant reseller, all you need to do is setup one page sales letter web-site and then grow, grow and grow.
If your name is similar to Bill Gates or George Soros, in other words you have a famous First and Last Name to sell as a trade mark, only job left for you is to announce another "Killer Breakthrough Product" and emphasize for several times, that it is Yours. Then wait while a flood of people tear your offer apart leaving you all their money. They don't usually pay any attention to what you are actually selling.