Web site must haves Written by Florie Lyn Masarate
Books were primary source of research before. With only these prints to attain information, people had no choice but to scan and even read through all its contents to find what they are looking for. Although there are indexes and page numbers indications, there is always a possibility that what is being said there does not correspond directly to what you are looking for. Bottom line, reading through.
With internet at everyone’s disposal, researching and printing has taken a new perspective. Information getting is easier and much more efficient. With helpful and specific sites, what more could anyone ask for?
With many companies using internet for promotions and advertising, it is no wonder that competition among them has become intense. More and more strategies are being thought of to gain advantage over another. What do these companies really need to keep people interested on their site?
Giving them kind of content they cannot read anywhere else. In other words, try to be unique and different from rest. Chances are, people would stay longer to read things they have not read before. And probably, even go back for more.
Remind people that your contents can be printed out. Any information that may seem important to them can be put in prints. Printing and browsing can be done all at same time.
The jewel of the advertising world Written by Florie Lyn Masarate
What is most-read advertising medium when traveling? It is not map. And definitely not newspaper. It is one they called Brochure.
Brochures have become considered “gem” of advertising world. What added to interest of brochure is that not only did they serve as guide for those who have no idea whatsoever, they are also used as marketing tools for businesses and companies alike. It can be noted that not all brochures are effective in these purposes, which leads to questions: What should be in a brochure to make it effective, all while interesting?
The main thing to be considered is cover of your brochure because it is first thing that people sees upon holding them. The message that should be written there should entice reader to look inside and read more. Graphic designs can also be an added factor. Captivating pictures and life-like images are sure capturers but they do not really explain what brochure is about. Designs are just first hand insights. The main key is words you use. Using words to attract and provoke curiosity are like hypnotizing them to do whatever you want them to do next. And that next thing would be to read further into brochure.
Another approach that people use in a brochure is “pity” approach. This type of approach entices emotions of readers. The guilt feeling coupled with a hint of curiosity make them go through brochure. Graphic images can only heighten their already intense emotions. Take, for example, brochures that present malnourished children or poverty stricken places and even beggars sleeping on streets. The initial reaction to this is pity. And with conflicting emotion of compassion and apathy, readers tend to look for and see what all was that about. See how a simple picture can be effective marketers?