Web hosting as a business has taken off in last 12 months, with a vengeance.

How many web sites are on Web today? They all have to be hosted somewhere, result being, there are now thousands of web hosts around globe today. How do people decide to choose you?

Potential customers will talk to friends; perhaps ask a local web design group; or consult their ISP (Internet Service Provider); but this may result in knowledge of only one or two hosting companies. There are hosting directories, and review sites which may be governed by whoever pays for largest ad or personal opinions that seem popular. The visitor will still have to make final decision.

If these visitors make their own decisions, and there are thousands of web hosts to choose from, there are very few seconds to deliver your offer, which must be instantly obvious. What can you do to turn this streaming traffic into sales?

First View – The look of your web site

Are design, content and delivery up to customer expectations? If presentation has obviously been thought about; a conscientious effort to delivery and content; then it is likely visitor will believe that hosting company will also look after their site conscientiously. If presentation is poor, then forget it, there are more than enough web hosts that look good. Of course, to other extreme, if web host’s site looks a million dollars, it is likely that visitor will be expecting to a pay a ‘million’ too!

The Initial Offers – What are your best packages?

With sudden growth of web, hosting industry has had to take a retail approach to content delivery. In retail trade offers are so many, that customer has to learn to speed read, or speed view. Visitors to web hosting sites have not got time to read all details on each of every one of thousands of sites, so speed viewing is a must; or is it?

Web hosts who have nothing to sell usually hide this fact by showing columns of text, expecting visitor to sort out what is good to them or not. The usual explanation for this is “ The visitor knows what they want and will find it without our hassling them.” The expectation is that with less hassle visitor will more likely become a customer. Not true.

Web hosts that have special offers, great deals, or offer specialised packages for say private, business or corporate customers; will tell you just that. Think about it, why hide fact you have a winner? By taking a retail approach to a very retail business, real dealmakers are not ‘backward in coming forward’.

Many people think that getting their website on Internet is an expensive venture, fortunately though, this need not necessarily be true; if you find right web host, benefits of having a web site will definitely outweigh costs.

There are many different ways to benefit from having a web site, whether it is for personal gain, or to aid your business success. Those who have their own personal websites generally use them to further an interest or a hobby; having a web site is a great way to share and exchange knowledge with others. Businesses on other hand use a website to promote and market their goods and services, while cutting back on such expenses as postage, couriers and advertising, etc.

These are but a few key benefits of owning a website:

Increased awareness of products and services – Businesses can now greatly expand their markets, no need to constrain focus to only local scene, but by using Internet, businesses can venture into international and regional markets, with greater ease. This dynamically changes nature and marketing activities of some businesses, possibly encouraging business to expand diversity of its products and services, to meet these new markets. Websites, in their nature, allow hundreds and thousands of items to be on view 24/7; thus encouraging wider viewing, and extended trading hours.