Marketing: Web copy that counts:

Web copy that counts:

Written by Charles Warnock

For some marketing communicators, making repparttar

transition from print to online media is like packing for a trip to destinations unknown. Before you venture, it’s important to know what to bring, what to leave behind and something about repparttar 120459

online culture. For example, long lines of text and certain typefaces don’t belong online, but strong headlines and tight, benefit-oriented writing are always welcome. Here are some guidelines to help you create online copy that counts: 1. Before you begin, know repparttar 120460

reader’s goals, your goals and how they successfully come together. Looking at many corporate Web sites is like peering through repparttar 120461

wrong end of a telescope. Content that’s focused on repparttar 120462

company’s vision, history, or organizational structure is of little value to most readers. If you can’t draw a direct connection between organizational goals and your readers’ goals, your content is probably off repparttar 120463

mark. It may help to outline repparttar 120464

audience needs, your solutions and repparttar 120465

successful outcome you’re promising. Then write repparttar 120466

story so your reader is repparttar 120467

star and

company, products and services are supporting players. 2. Clearly define your success criteria. Writers who begin with vague goals usually achieve marginal results. Your purpose may be general, such as building brand awareness, but it’s likely that you want readers to take some action as a result. Broad goals such as building brand recognition can often be measured by more specific results - capturing 100 new e-mail addresses, 25 requests for additional information or 10 new orders. 3. People don’t read online, they scan. Keep in mind that many people won’t read all of your copy, and some won’t read it at all. Many will scan your pages to for something eye-catching and move on if it’s not there. Take repparttar 120469

time to craft an attention-getting headline and use subheads and bulleted lists to break up blocks of text and move readers onward. Think in terms of “chunking” information because people may begin reading at repparttar 120470

beginning, middle or end.

I'm Not Sexy

Written by Carmen Maranon

I'm not talking about my appearance, attitude, or state of mind. So, please don't e-mail me asking to expand on those things. I'm talking about my method in teaching my clients how to build and promote their online business.

Uhhh... what?

Look at some of your favorite marketing sites... those you've bookmarked because repparttar writer of repparttar 120458 ad promised to teach you how to become successful.

"I'll show you how to increase repparttar 120459 number of your opt-in subscribers without paying for leads, using worthless free services, ad swaps, etc."

"Get more traffic to your site quickly with my super duper 1-2-punch method that's easy enough for even my legally blind, 91 year old grandmother to pull off!"

"Learn how to whip up sizzling ad copy that will increase your sales and have visitors begging you for more!"

You read over these magic pages with drool sliding down your chin, and excitement in your heart. You whisper under your breath, "This is definitely repparttar 120460 solution to boost profit for my business!".

You download repparttar 120461 material (or access repparttar 120462 membership site) and as soon as you get your burning eyeballs on repparttar 120463 product, you shout in anger, "This is a scam! I'm not getting what I thought I was getting. I better get my money back!".

(Maybe you're not all that dramatic and just quietly feel like you keep seeing repparttar 120464 same old information that's not exactly for you...)

Sound familiar?

PEOPLE... these sales letters are *NOT* lying to you!

* You CAN increase your subscribers for free. * You CAN get more traffic to your site quickly and easily. * You CAN write copy that will greatly increase your sales.

Yes, You Can!

"But, but, but... those ebooks and courses say I have to: write articles to show potential customers I really know what I'm talking about... team up with other webmasters... practice writing copy by rewriting an already proven copy on paper by hand... put subscription boxes and pop-ups on my sites... Conduct a split-test for all my marketing material... research my market... participate in forums..."

Why, you are absolutely correct!

It ain't sexy, is it?

That's because you were hoping that...

Revealed inside repparttar 120465 product is repparttar 120466 address to a secret website where hundreds of thousands of people gather and wait for you to find them so they can all subscribe to your newsletter and make you a millionaire.

Cont'd on page 2 ==>