Recently I wrote an article on how your web site can generate over 25 times more buying customers in less than a year. There seemed to be some confusion on how a transparent gif graphic could be used to cross link pages. Many of you asked for samples or downloads to look at. Plus how big gif should be and how many of them should be used, so I'll try to explain it in detail here.
Why Cross Linking Is Important
What is on your web site is only part of puzzle when it comes to good search engine positioning. Search engines are now employing various "off page" criteria. You've probably heard terms like "link popularity, link density, link relevancy". They all have slightly different meanings and but what it boils down to is that links leading to and from your web site, are being analyzed, assessed, evaluated and then ranked, to determine where your site should come up in search results.
There is also one major search engine company - that also owns two other large engines - that has a real nasty habit of binging and purging out pages. One month you'll have 100 pages in indexes, and next month it purges all but three or four of your web pages. Now you either have to scramble and resubmit indexed pages with links to all your other pages.
Or if you used cross linking technique, every single page has links to all you other pages. So even if only one page remains in index, when spider comes crawling to update, all your other pages will be found again, automatically.
If you want to beat linking criteria of many search engines and stop binging and purging of your pages, then it's more important than ever, to get your web sites cross linked together. Simply put, cross linking means to link all your sites and pages together using visible text links or invisible pixel links.
Why Use Invisible Pixels
A regular web site might have 10 links to 10 internal pages and a "links" page that leads to some other sites. But what if, you've got say, 10 other web sites and want to link to them all. Plus you have over 100 doorway or hook pages, and you want to link to all of them too. Well, that would create a big mess of visible links, hundreds of links that would do nothing but confuse your visitors.... enter invisible pixel technique.
How Big Is A Pixel
An invisible pixel is a transparent gif graphic, one square pixel in size. Depending on dots per inch or dpi of your monitor, that may be 1/72 or 1/80 or even 1/96 of an inch. So you could have links to 70 pages and it would occupy an area on your monitor screen less than 1 inch wide by 1/72 of an inch high. If you put this string of pixels at bottom of your web page, after a couple of carriage returns, likelihood of it being discovered or clicked on by anyone is minimal. The search engines will find it though, and many of them have spiders or crawlers that will follow links.
How Many Do You Need
Place as many gifs on your pages as you require. I have provided a sample invisible pixel for your own use, you can find it here....
I put graphic (called follow.gif) in a directory, so you can save image to your hard drive. Note that if you click on it, your browser will display nothing.... because it's invisible. I also made this sample 10 pixels wide so it's a little easier to grab and work with. You may want to reduce its width, once you paste it into your html page.