You can change background color, width, number of times your message will scroll and speed that your text scrolls, by adding following attributes within your MARQUEE tag.

BGCOLOR="#CCCCCC" - background color

1. How to make a your web site a two-way medium between site's organization and visitor. Consider that web site may be first contact between parties and should be designed to accomplish specific goals with first time visitor. If an immediate effect is not created, browser will not stay, let alone return.

2. How will site specifically address its main goals of generate leads and sales. The specific ways will vary from site to site, organization to organization, but knowledge and development of these goals are crucial. How effective is your site at compelling browser to act? ...and how do you enhance that effectiveness ?

3. A Web site must never be viewed as "completed." It must always remain current and updated. This is an important method for demonstrating to browser that site is a continuous resource for their needs. Ultimately, this will drive more traffic to site and retain browser usage. There are many ways to do this, but few effective ones, which vary greatly from site to site, based on targets, markets, and goals. How will you create a high return rate on your site?

4. The site should communicate directly to browser. Your site visitors may search your entire site, or read two words and click away. Is every single word on every page of your site designed to provoke interest, allow interaction, and develop relationship?