Search engine optimization is still my number one traffic generator. I receive more traffic from Google than any other source on internet. But it is becoming increasingly more and more difficult to achieve a top ten placement on Google or any other search engine as internet grows and more webmasters compete for same key words. There once was a time when I could rely on Google to provide me with all traffic I needed but not any more. I need to promote and advertise my web site elsewhere if I expect to continue receiving good quality traffic to my web site.

Writing articles like this one is just one of ways I use to promote my web site. There are literally thousands of sites on internet that will allow you to submit articles such as this one. Your article will remain in their database or directory and as long as you allow re-print instructions along with your author bio you may also see your article on other sites that you did not even submit to. Make sure your web site URL is in your author bio and make sure URL is active. Some sites will only post your article with static URL’s which will not be quite as effective. You can also use anchor text for your URL to help your search engine rankings. Use your targeted key words as your anchor text and you should see an increase in your search engine optimization efforts.

Number three on my list of web site promotions requires some cash. The majority of people I talk to about getting good quality traffic to a web site all want to do it for FREE without any advertising dollars spent. Although it is possible to promote a web site for FREE with no money, I highly recommend some form of pay per click campaign using Google adwords or Yahoo search marketing (formerly Overture). There are also a host of other smaller pay per click engines that I have used in past including Findwhat and 7Search.

Long have I been proclaiming effectiveness of RSS as a communications channel for non personal communications over that of email. The protection and anonymity that RSS can offer over email means that it is fast becoming preferred medium for many users. It seems visitors to your site now put more trust in RSS as they are five times more likely to subscribe to an RSS feed as they are to equivalent information via email.

A recent article from Rok Hrastnik at Marketing Studies shows that there is greater trust in RSS over email as well as RSS being more effective at attracting visitors back to your site. Over a 48 hour period it was shown that average CTR from feed to site was 23 percent. That means that nearly a quarter of readers of your RSS message click through back to your main site.

Rok's report also shows that there is a 6.8 percent average CTR from a content item in your feed to web page that content item points to. Better still is results that show a 150 percent CTR from your feed to site within a 30 day period. That means on average each subscriber of your RSS feed clicks through to your site one and a half times each month.