This new article about writing income-generating Web copy is for your readers who sell products or services from their Web site. Thanks for considering it for an upcoming issue of your newsletter.
Scott T. Smith publisher, 'Starting Point' newsletter 800.798.4471 | +1 406.585.0181
'Writing Income-Generating Web Site'
Your Web site has a single motive:
To 'ignite' your visitors to take action.
This prime motive is behind every element of your Web site design and content. Start with idea that you have one chance to reach your customers. They will never return to your site unless you make it worth their while, and they will not buy unless you encourage/force/ask them to.
This will impact 3 prime elements working together in any excellent Web site ‹ mechanics, content, and design. Right now, let's focus on mechanics of writing.
Your Template for Success
Here is a simple template for a Web site which you can readily adapt to meet your needs. Use it as a jumping-off point for an income-generating Web presence.
The 3-Part Home Page & MUST-HAVE Button
A strong, enticing headline is most important element of your home page, because it is first impression you make on your visitors. Make it complete enough to provide real food for thought, and long enough for any graphics to load further down on page.
The secret to a good Web headline is that visitors want to read about THEMSELVES, not about you. Their first question will always be:
'What's in this Web site for me?'
That's what you need to tell them right away. State a benefit that clearly enhances their life, using power words such as 'Discover', 'Announcing', 'Breakthrough', 'Facts', 'New', 'Now', 'Save', 'Yes' ‹ all words that are active, grab attention of your visitors, and promise them something.
The two most powerful words to motivate your prospects to read further are 'You', and 'Free'.