Web Site Management: Guestbooks

Written by Richard Lowe

Have you ever visited a web site, liked what you saw and wanted to leave a quick note torepparttar webmaster to let him know your feelings? Did you find a great website which entertained you for hours, and you felt like you had to letrepparttar 134649 person who created it know? Or did you spendrepparttar 134650 entire afternoon reading someone's wonderful content, which was so great that you just had to tell him what you thought?

If so, I'll bet you've looked forrepparttar 134651 guestbook, which isrepparttar 134652 traditional place to communicate those thoughts. I don't know who startedrepparttar 134653 concept ofrepparttar 134654 guestbook on web sites, but it's a great idea. It is a quick and easy way for your visitors to leave a little comment (and sometimes a not-so-little comment) about your site.

Have you ever been to a site which elicited these feelings only to find there was no guestbook? If you are anything like me, you felt a little disoriented, perhaps even a bit angry. You just wanted to let someone know they did something good, and they have not given you a way to do so.

Some webmasters will tell you that guestbooks are not important. Others will claim they are a waste of time and effort. I've even heard some sayrepparttar 134655 "real estate (space)" onrepparttar 134656 page would be better put to use promoting a product or something. These comments make me feel a little sad, as these webmasters prove by their comments that they don't really understandrepparttar 134657 internet orrepparttar 134658 web.

You see,repparttar 134659 internet is not about making tons of money (although making tons of money would be great). It's not about awesome storefronts, pay-to-surf programs or evenrepparttar 134660 newest technology. The internet is not about these things.

Whatrepparttar 134661 internet is about is communication. Purely and simply,repparttar 134662 purpose ofrepparttar 134663 internet is to communicate. This morning, when I had to refill a prescription I jumped onto my favorite prescription web site and punched in my renewal instructions ... that's communication. Later inrepparttar 134664 day, I researched some products ... that's communication. Tonight, I may even make a purchase from my favorite shopping site ... and that's also communication.

Those webmasters who make it easy for their visitors to communicate will find their sites prosper by whatever measure they deem important. Conversely, webmasters who impede communications will find their sites are not nearly as successful as they could be.

How does a guestbook fit into this? It gives your visitors not only a standard, globally understood way to communicate withrepparttar 134665 webmaster, but it also gives them a way to communicate with all ofrepparttar 134666 visitors torepparttar 134667 web site. Your visitors can stop for a minute to congratulate you on your good works ... in public for all to see. This is communication at it's best.

A good guestbook script hasrepparttar 134668 following features:

- It must be very configurable, so thatrepparttar 134669 webmaster can leave plenty of things for his visitors to communicate.

- A good guestbook always sends an acknowledgement back torepparttar 134670 person who signed (assuming he left his email address).

Writing the Income-Generating Web Site

Written by Scott T. Smith


This new article about writing income-generating Web copy is for your readers who sell products or services from their Web site. Thanks for considering it for an upcoming issue of your newsletter.


Scott T. Smith publisher, 'Starting Point' newsletter 800.798.4471 | +1 406.585.0181


(624 words)

'Writingrepparttar Income-Generating Web Site'

Your Web site has a single motive:

To 'ignite' your visitors to take action.

This prime motive is behind every element of your Web site design and content. Start withrepparttar 134648 idea that you have one chance to reach your customers. They will never return to your site unless you make it worth their while, and they will not buy unless you encourage/force/ask them to.

This will impactrepparttar 134649 3 prime elements working together in any excellent Web site repparttar 134650 mechanics, content, and design. Right now, let's focus onrepparttar 134651 mechanics of writing.

Your Template for Success

Here is a simple template for a Web site which you can readily adapt to meet your needs. Use it as a jumping-off point for an income-generating Web presence.

The 3-Part Home Page & MUST-HAVE Button

1. Headline

A strong, enticing headline isrepparttar 134652 most important element of your home page, because it isrepparttar 134653 first impression you make on your visitors. Make it complete enough to provide real food for thought, and long enough for any graphics to load further down onrepparttar 134654 page.

The secret to a good Web headline is that visitors want to read about THEMSELVES, not about you. Their first question will always be:

'What's in this Web site for me?'

That's what you need to tell them right away. State a benefit that clearly enhances their life, using power words such as 'Discover', 'Announcing', 'Breakthrough', 'Facts', 'New', 'Now', 'Save', 'Yes' all words that are active, grabrepparttar 134655 attention of your visitors, and promise them something.

The two most powerful words to motivate your prospects to read further are 'You', and 'Free'.

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