Web Site Maintenance

Written by Richard Lowe

There are many things that all webmasters must do on a regular basis to ensure that their web sites remain useful and functional. Some ofrepparttar tasks you should be performing are listed below.


You must promote your web site constantly. Every single day you should do something, anything, which attempts to get people to your site. This is extraordinarily critical in order to ensure that people continue to visit your site day after day. The "Advertising" section describes many ofrepparttar 132008 techniques that you can use to get your site noticed.

Advertising - http://www.internet-tips.net/Advertising/Advertising.htm

Check your links

Another task that must be performed on a regular basis is checking for "link rot". This isrepparttar 132009 tendency for broken links to appear all over a site. It is most common with external links (sites move, are abandoned or are modified all ofrepparttar 132010 time) but can occur occasionally with internal links.

Link Rot - http://www.internet-tips.net/Webmaster/maintlinkrot.htm

Change Your Site

People expect sites onrepparttar 132011 web to be constantly changing. If your site is static and unchanging there is no reason for someone to come back again - after all, they've already seen it so why return? One major way to get them to come back is to changerepparttar 132012 content constantly and to be sure that your visitors know it is changing.

Monitor Your Site

Subscribe to a service which checks your site on a regular basis. This is important, as if your site is constantly "bouncing" you will find it being removed from search engines and your visitor levels will drop.

Review Your Statistics

A task you should be performing on a regular basis is to review your statistics. At a minimum, you should check your page counts to be sure that your site is being viewed. At best, you need to know where people are coming from, which browsers they are using and what they visited while they were at your site. A webmaster who does not have access to statistics is a crippled webmaster who has no idea how effectively his website is performing.

Don't Be a Browse and Run Victim

Written by Robert Olson

Do you get a fair amount of traffic? Maybe, you are getting thousands of hits each day but your visitors are leaving empty handed. If this sounds like your website, you could be a Browse and Run Victim! With little or no sales, you know what it means. You risk losing everything you have invested and for some that can be alot. You can fix that browse and run problem with just a few sales making strategies. Most people believe they have a really great website and sometimes, they have every imaginable bell and whistle. Some people have what they feel are very professional looking sites. When visitors arrive, they begin telling them all about their company in great detail. These sites can be very business looking but with sales at a trickle. Then there are some people who are real pros at getting great search engine rankings. They may bring visitors in byrepparttar thousands but they are still unable to make those needed sales. Do you feel that you are a Browse and Run Victim? It is so frustrating when you can almost hearrepparttar 132006 clicks as your visitors leave only moments after arriving. It leaves a person wondering why sales are so low and that's what we need to take a good hard look at. To help solve this problem, let's examinerepparttar 132007 visitor andrepparttar 132008 site where sales are no problem! People generally arrive at a site withrepparttar 132009 aid of a search engine, some form of advertising or maybe a signature file. The person who buys, has immediately found what they came for. Fromrepparttar 132010 time they arrived, benefits ofrepparttar 132011 product or service filledrepparttar 132012 air, pumping their desire to buy. More minor benefits with a call to action of..... 'buy now' filledrepparttar 132013 visitors head. A link to a company information page gaverepparttar 132014 visitor some background and contact information. With added confidence, security andrepparttar 132015 desire to buy built in

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