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At first I was hesitant to write this article because message seemed so basic and even felt a bit preachy. However, I reconsidered after numerous reminders from family, friends, clients and my own personal experiences that every day people are subjected to poor service. You’ve heard stories; you’ve experienced it first-hand. Driving through fast food restaurant without a word or a glance when you pick up your food. The store clerk that doesn’t say “thank you.” The teller that greets you with only a gruff “Next!” The receptionist that ignores you while discussing last night’s social events with other employees. The bagger at grocery checkout that complains about newest company policy.

Consumers are starving for good service. And what they’re often hungry for may sound like little things — common courtesies that certainly wouldn’t be considered rocket science — but combined together provide a strong foundation for great customer service. In many industries or markets there are usually a few select players that far exceed rest of pack, while rest trail far behind, or drop like flies. After all, comparable product, place, promotion and price are requirements to even be in running. Read news and consider retail, dot-coms, etc. The differences between those that are thriving verses merely surviving are people and little things they do (or don’t do).