Web Site Design: Pulling Them In Deeper

Written by Richard Lowe

Good web sites take full advantage ofrepparttar features of HTML (andrepparttar 134634 various client- and server-side scripting languages), which allow pages to be linked together at will. You need to remember that your web site is not a book, a poster or a brochure - it is a web site. By taking full advantage of this fact, you can increaserepparttar 134635 time people spend reading your pages, looking at your images, listening to your sounds, and possibly purchasing your products.

Some people actually debaterepparttar 134636 need to keep visitors on your web site for any length of time. I have heardrepparttar 134637 argument that it doesn't matter how long they stay - you really just want them to purchase something and then leave. Unless you have created a very specific, extremely targeted, one or two page web site, then that thinking is hogwash.

Look, you've gone to a lot of work to create a wonderful web site. You have tons of great content for people to look at. Perhaps you have some awesome products to sell or a message to get across. The longer that people stay,repparttar 134638 more likely they are to see your message or purchase your products. You can almost translaterepparttar 134639 length of their stay directly to interest in what you've got to say.

So how do you get people to stay on your site for any length of time? Well, you include great content which is linked together in such a way as to pull people deeper into your site. Give them plenty of ways to explore what you've got.

Don't design your site as one huge long page. Remember that you are creating a web site, so split those long pages up into short articles and link them together logically. Your visitors like seeing one or two screen's worth of information at a time ... any more and they will just not scroll down to see it.

Link your pages together in all manner of ways. Give your visitors plenty of ways to explorerepparttar 134640 fullness of your site. You should have a normal navigation method (let's say a standard menu downrepparttar 134641 left side) which is very organized. In addition, you should strategically place links to random but related content all over your site. And remember, all of these links should be internal to your own site, not external links. You want people maneuvering around your pages, not leaving to someone else's site.

Browser Tips: Browser Helper Objects

Written by Richard Lowe

I must admit that I tend to install a whole bunch of junk on my computer system. It is part of my day job as Director of Technical Services at a major company to review new software to determine if it may be of use. I just love to look at new ways to solve issues that people run up against all ofrepparttar time. So I am always keeping a look out forrepparttar 134633 newest shareware and freeware and checking them out.

Overrepparttar 134634 years, I've found a few utilities that I have discovered which make my life easier. Thus, as I've moved from computer to computer I've tended to install these same programs without thinking, considering them to be "safe" as I've always had them.

About a year ago I started having problems with my computer system. Naturally, since I am an MIS professional, I don't followrepparttar 134635 advice that I give everyone else: install one thing at a time so you know what to uninstall when there is a problem. Following this procedure makes it easy to troubleshoot problems whenrepparttar 134636 occur - with Windows bluescreens and application issues are almost alwaysrepparttar 134637 results ofrepparttar 134638 last install. This is especially true ifrepparttar 134639 system was stable before any new programs were added.

No, I'm so smart that I don't need to follow my own advice (noticerepparttar 134640 sarcasm here). What do I do? I get a new computer and install Windows NT with service pack 5 and Office 2000. So far so good (that's what I had before). Now I install my usual set of programs and everything is fine, then I have to go and add over two dozen new applications. The system appears to be stable, so I don't think much about it.

Overrepparttar 134641 next few months, I realized that Windows Explorer was crashing occasionally. This is very annoying, because it causes all browser windows to close and all ofrepparttar 134642 tray icons to disappear. At this point I found I needed to log out and log back in. The system would remain stable for a while, thenrepparttar 134643 same thing would occur. There was not a pattern torepparttar 134644 failures that I could find.

After a while I hadrepparttar 134645 bright idea of upgrading to Windows 2000 as it is a much more stable, clean operating system. I also acquired a brand new machine (933mhtz) with a lot more disk space. I quickly realized that Windows 2000 definitely was worthrepparttar 134646 hype - very clean, extremely fast and wonderfully full featured. I must admit that I fell in love with this operating system immediately and will never go back to Windows NT, 98 or 95 (I never used ME).

Except for one thing - Windows Explorer still crashed in exactlyrepparttar 134647 same manner. Every once in a while (generally no more than once per day) all of my Internet Explorer windows would close,repparttar 134648 tray icons would disappear andrepparttar 134649 desktop would be refreshed. This was getting very frustrating. At first I thought it was Internet Explorer 5.5, so I installedrepparttar 134650 earlier 5.01 version. The problem still occurred, but not as often.

I had already tried everything that I could think of. I had removed and re-installed as many applications as I dared. I had reinstalledrepparttar 134651 operating system, changed operating systems and even changed hardware. I searched Technet (Microsoft's knowledge base) and found nothing. I questioned other experts and they all came up blank.

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